#Sustainability #Abu Dhabi #United Arab Emirates #Miral

Miral Unveils Ambitious Sustainability Strategy

Miral, a prominent provider of engaging travel experiences in Abu Dhabi, has recently announced an extensive sustainability strategy designed to position the company as a benchmark for sustainable leisure, entertainment, and tourism (LET) experiences in the region by 2030. This initiative is part of Miral's ongoing commitment to responsible entertainment and reflects a holistic approach to environmental protection, employee wellbeing, and sustainable business growth.

Ambitious Goals for a Sustainable Future

The announcement marks a significant milestone in Miral's journey towards enhancing its sustainability practices. The strategy not only emphasizes the company's dedication to meeting the expectations of stakeholders but also aims to align with the UAE's vision for achieving net zero carbon emissions by 2050. Mohamed Abdalla Al Zaabi, CEO of Miral, stated, "At Miral, we are aiming for a pivotal moment in our development by placing sustainability at the core of our operations. Our sustainability strategy will guide this evolution, ensuring responsible growth and innovation while generating lasting value for our stakeholders and community."

Key Pillars of the Strategy

Miral's sustainability strategy is anchored on four main pillars:

1. Experiences for a Better World: Miral is committed to promoting cultural enlightenment and environmental conservation through its attractions, such as Qasr al Watan, while also creating enriching entertainment experiences that integrate educational components about critical social and ecological issues.

2. Decarbonization and Resource Management: The strategy includes a commitment to significantly reduce carbon emissions, aiming to cut its CO2 footprint by 2030 through energy efficiency measures, a shift to renewable energy sources, and the implementation of sustainable design principles in all new construction projects.

3. People-Centric Approach: This pillar emphasizes the wellbeing of Miral employees by implementing initiatives focused on diversity, inclusion, professional development, and maintaining a healthy work-life balance. Miral also prioritizes the welfare of construction workers by ensuring fair treatment and safe working conditions.

4. Sustainable Development: In addition to adopting sustainable practices within its operations, Miral is extending its sustainability efforts to its destinations, promoting responsible supply chain management and environmentally-friendly tourism practices.

Current Initiatives and Future Plans

Miral's commitment to sustainability is already evidenced through various projects. Notably, it has installed the largest solar facility in the UAE atop Warner Bros. World™ on Yas Island, significantly reducing reliance on the national grid. Further solar panels are being installed in collaboration with Emerge at SeaWorld® Yas Island and Yas Bay.

Miral is also actively engaging with the Environment Agency - Abu Dhabi, the largest environmental authority in the region, to create an advanced marine research center dedicated to marine conservation and rescue operations. Innovations such as water generation from humidity at Hilton Abu Dhabi, Yas Island, and on-site hydroponic farming at The WB™ Abu Dhabi are further examples of Miral's commitment to sustainability.

Moreover, SeaWorld® Yas Island has made strides in reducing single-use plastics, opting for recycled alternatives, with aspirations to eliminate plastics entirely in the future.

Overall, Miral's sustainability strategy not only showcases the company's dedication to collaboration and innovation but also sets a visionary path towards a more sustainable tourism industry in alignment with the UAE's ambitions. As the company implements these strategies, it is paving the way for a vibrant and responsible tourism landscape that prioritizes ecological balance and community wellbeing.

For more information on the Miral sustainability strategy, visit the official announcement at PR Newswire.