Exploring the Future of Sustainable Food with Animal Welfare Through Circular Chicken Farming

On November 15, 2025, Lively LLC, founded by Takuya Taneda and co-led by Tomomi Miura, will team up with the global idea magazine, IDEAS FOR GOOD, to host an engaging event titled "Exploring the Future of Sustainable Food through Body Knowledge and Science: A Look at Circular Chicken Farming for the Happiness of Humans and Animals." This unique event will take place at the state-of-the-art chicken farm, Unshelled, located on the Fuchu campus of Tokyo University of Agriculture and Technology.

This event is the third in a series designed to deepen the understanding of the value of food and to encourage a proactive engagement with its production. Participants will visit local food producers and distribution processes, offering hands-on experiences that emphasize the importance of animal welfare and sustainable practices in food systems. The event will be facilitated by notable figures such as Mami Sōma from the IDEAS FOR GOOD editorial team, Tomomi Miura, and Professor Takashi Shinmura, an expert in animal welfare research.

The current egg production system prioritizes efficiency and profitability, often at odds with several critical issues, including animal welfare rights, human health, public health, and environmental impacts. Addressing these challenges is paramount, and Lively has taken significant strides by launching the animal welfare model chicken farm, Unshelled, in January 2025. This facility exemplifies the brand's commitment to both education and interactive experiences that highlight sustainable food practices.

In collaboration with IDEAS FOR GOOD, the upcoming event aims to foster discussions on improving food systems while respecting animal welfare and environmental sustainability. Attendees will have the rare opportunity to step inside Unshelled, observe the chickens directly, and engage with various chicken care systems, including traditional cages, enriched cages, aviaries, and free-range environments. This first-hand experience is designed to cultivate empathy and understanding toward both the land and its inhabitants.

Event Details

- Title: Exploring the Future of Sustainable Food with Animal Welfare Through Circular Chicken Farming
- Date: November 15, 2025, Saturday, 17:30 - 19:30
- Location: Unshelled, Insect Factory, Tokyo University of Agriculture and Technology, Fuchu Campus
- Participation Fee: ¥5,500 (tax included), free for children under elementary school age.

Schedule

- 17:15 - Registration Opens
- 17:30 - Opening & Icebreaker
- 17:45 - Observe Chicken Behavior: Mini Animal Welfare Practical (in Unshelled's observation room)
- 18:10 - Introduction to Insect Feed and Circular Systems (Professor Takeshi Suzuki)
- 18:30 - Egg Tasting Experience
- 18:40 - Feedback and Q&A
- 18:55 - Closing
- 19:30 - Networking

Please note that those with egg allergies are advised to refrain from the egg tasting experience, and participants who have traveled abroad in the previous week will also be asked to abstain from hands-on activities for health safety.

Meet the Facilitators

- Mami Sōma: An experienced editor at IDEAS FOR GOOD, contributes to sustainability journalism and has coordinated various workshops and events since joining Harch Inc. in 2020.

- Tomomi Miura: Co-Founder & Co-CEO of Lively, passionate about creating a nurturing environment for all creatures, with a background in international logistics and a focus on sustainability consulting.

- Professor Takashi Shinmura: A leading figure in animal behavior and welfare research at Tokyo University of Agriculture and Technology, dedicated to promoting the idea of 'One Welfare' that integrates the well-being of humans, animals, and the environment.

Why Attend?

This event occurs alongside Tokyo University of Agriculture and Technology's festive campus celebrations, making it a great opportunity for families and friends to engage in meaningful dialogue about the future of food. Your participation aids in shaping a sustainable future where both humans and animals thrive.
For reservations, please visit our official website.

About Lively

Since its establishment in December 2022, Lively LLC focuses on connecting future generations with a sustainable environment, actively engaging in projects related to net-zero initiatives, circular economies, biodiversity, human rights, and animal welfare. By collaborating with various organizations, Lively strives to tackle the pressing issues our society faces in these areas.

About IDEAS FOR GOOD

IDEAS FOR GOOD is a web magazine dedicated to collecting innovative ideas aimed at enhancing societal well-being. By sharing cutting-edge technologies and engaging with social issues, they foster a community of dialogue and collaboration.

This event is a step towards realizing a world where sustainable practices and animal welfare coexist harmoniously, paving the way for a brighter, more compassionate future in food production.