Discover SNIDEL's 2025 Summer Collection with Kang Hae Won
The Japanese ladies' fashion brand SNIDEL, operated by Mash Style Lab, is set to reveal its highly anticipated 2025 Summer Collection, featuring former IZONE member Kang Hae Won as its muse. The collection will be available for pre-order starting April 17, 2025, at noon, both on SNIDEL's official online store and USAGI ONLINE. It's a celebration of modern aesthetics, merging vintage elements with contemporary designs, showcasing a refreshing ensemble that captures the essence of summer.
Titled "New Current Mood," this summer line resonates with a palette that soothes the senses, incorporating light blue tones, rich browns, and accentuated deeper reds. The designs are effortlessly sophisticated, embodying both elegance and a touch of exuberance. Vintage-inspired lace and eye-catching scarves bring a bohemian flair to the collection, harmonizing casual elements with delicate transparent details.
Among the standout pieces are:
To secure your favorite items from the collection, customers are encouraged to make advance reservations beginning April 17, 2025, at noon. These reservations will be accepted exclusively through the official SNIDEL website, USAGI ONLINE, and the MASH STORE app, with in-store availability anticipated by mid-April 2025 at various SNIDEL locations nationwide.
At the heart of this collection is Kang Hae Won, born July 5, 1999. The young and talented star has recently garnered significant recognition, winning the Female Rookie Award at the 2024 Brand Customer Loyalty Awards and the Korea Drama Awards. Following her debut in the successful girl group "IZONE" in 2018, she has transitioned smoothly into acting, solidifying her status with roles in popular series like "Boyhood" and the upcoming drama "War of Kindness" in 2025.
Established on April 9, 2005, SNIDEL stands out with its unique blend of street style and formal elegance, offering creative styling that appeals to women everywhere. With meticulous attention to detail and a focus on showcasing the beautiful silhouette of women, SNIDEL is a global brand present in 101 locations—37 in Japan, 53 in China, 5 in Hong Kong, 3 in Taiwan, and 1 each in New York, Thailand, and the Philippines as of February 17, 2023.
For more information and to explore the vibrant collection, visit the official SNIDEL website or their Instagram page.
The Collection
Titled "New Current Mood," this summer line resonates with a palette that soothes the senses, incorporating light blue tones, rich browns, and accentuated deeper reds. The designs are effortlessly sophisticated, embodying both elegance and a touch of exuberance. Vintage-inspired lace and eye-catching scarves bring a bohemian flair to the collection, harmonizing casual elements with delicate transparent details.
Among the standout pieces are:
- - Cardigan - Priced at ¥9,900, great for layering on chilly summer nights.
- - Knits - Stylish options starting at ¥9,680 to keep one cozy yet fashionable.
- - Pants - Versatile styles available for ¥13,200.
- - Bags - Trendy choices starting from ¥16,500.
- - Shoes - Ranging from ¥16,940, completing your summer look with flair.
Booking Ahead
To secure your favorite items from the collection, customers are encouraged to make advance reservations beginning April 17, 2025, at noon. These reservations will be accepted exclusively through the official SNIDEL website, USAGI ONLINE, and the MASH STORE app, with in-store availability anticipated by mid-April 2025 at various SNIDEL locations nationwide.
Spotlight on Kang Hae Won
At the heart of this collection is Kang Hae Won, born July 5, 1999. The young and talented star has recently garnered significant recognition, winning the Female Rookie Award at the 2024 Brand Customer Loyalty Awards and the Korea Drama Awards. Following her debut in the successful girl group "IZONE" in 2018, she has transitioned smoothly into acting, solidifying her status with roles in popular series like "Boyhood" and the upcoming drama "War of Kindness" in 2025.
About SNIDEL
Established on April 9, 2005, SNIDEL stands out with its unique blend of street style and formal elegance, offering creative styling that appeals to women everywhere. With meticulous attention to detail and a focus on showcasing the beautiful silhouette of women, SNIDEL is a global brand present in 101 locations—37 in Japan, 53 in China, 5 in Hong Kong, 3 in Taiwan, and 1 each in New York, Thailand, and the Philippines as of February 17, 2023.
For more information and to explore the vibrant collection, visit the official SNIDEL website or their Instagram page.
Topics Consumer Products & Retail）
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