#Japan #Setagaya #Japanese Curry #A CURRY #Crater Inc.

A CURRY: A New Culinary Adventure from Crater Inc.

Crater Inc., headquartered in Setagaya, Tokyo, is a company that has gained recognition for its creative branding and design since its establishment in 2013. As it celebrates its 12th anniversary on October 1, 2025, Crater Inc. is excited to unveil its latest initiative: the A CURRY brand. This new line of ready-to-eat curries is set to bring a delightful twist to traditional Japanese flavors, with the first release being the meat-and-potato curry, inspired by the beloved home-cooked dish, Nikujaga.

The Concept Behind A CURRY

A CURRY's foundation is based on a simple yet profound notion: to evoke surprise and bring smiles through its flavors. The developers of A CURRY have meticulously crafted this series to provide a taste of nostalgia, ensuring that every bite brings comfort and warmth to the busy lives of its customers. The aim is to create dishes that remind people of the flavors they crave when they think, "Ah! I want to eat that!" The name itself suggests a memorable culinary experience—the kind that lingers in one's memory.

The initial offering, the Nikujaga Curry, perfectly captures the essence of its key ingredients, including potatoes, carrots, and onions, bringing their natural flavors to life. This curry merges the tenderness of the traditional Nikujaga with a rich blend of spices, ensuring that the experience is as comforting as it is remarkable.


Imagery of Nikujaga Curry - A Japanese-style curry based on the traditional dish

Discover more about A CURRY at the official website.

About Crater Inc.

At its core, Crater Inc. is dedicated to leaving a mark on this planet. Their philosophy, "Leave a footprint on this planet," encapsulates their mission to visualize the potential of brands and companies through innovative design and creative concepts. They strive to create lasting value that will resonate in the future.

The launch of A CURRY represents a new chapter in this mission, extending their philosophy into the culinary realm. Crater Inc. aims for their food products to not only be enjoyed but also to forge lasting memories that resonate with people's lives. The motto for A CURRY is clear: through food, we will leave our mark.

Future Developments

The release of the Nikujaga Curry is merely the beginning. Crater Inc. is keen to assess customer feedback and expand the A CURRY lineup accordingly. The company remains committed to leveraging its creative and branding expertise to design lasting memories and valuable experiences for its customers.

Crater Inc. Overview

• - Company Name: Crater Inc.
• - CEO: Keishu Akari
• - Address: 3-20-18 Kitazawa, Setagaya, Tokyo, Japan
• - Established: October 1, 2013
• - Business Areas: Business design, branding, art direction, graphic design, package design, web development
• - Website: Crater Official | A CURRY Website

For media inquiries regarding this announcement, please contact:

• - Public Relations: Crater Inc.
• - Email: [email protected]