OWL Optical Sets New Crowdfunding Record in Ski Goggles
In an impressive feat, OWL Optical, a brand developed by The Digital X LLC based in Aomori, Japan, has achieved the highest cumulative support funding in the ski and snowboard category on the crowdfunding platform Makuake as of October 31, 2025. This accomplishment emphasizes the company's dedication to enhancing the ski experience with high-quality products at reasonable prices.
The Launch of the Innovative Goggles
On October 23, 2025, OWL Optical launched a new project on Makuake aimed at developing advanced snow goggles. The project's launch was met with overwhelming support, exceeding the funding goal within just 10 minutes and selling out initial units half an hour later. This rapid success led to OWL Optical setting a new record for total funding in its category on Makuake, demonstrating the strong demand for innovative solutions among winter sports enthusiasts.
Addressing Long-standing Issues
The latest goggles developed by OWL Optical tackle the common issue faced by skiers and snowboarders: visibility problems due to fogging. This model introduces a revolutionary Flip-up lens system that allows for quick ventilation, as well as photochromic lenses that automatically adjust brightness based on UV intensity. These features create an unparalleled level of comfort and clarity that traditional goggles cannot provide. Furthermore, the goggles are designed with an Asian fit for extended comfort, making them well-suited for long periods of use.
Words from the CEO
Kazuyasu Naraoka, the CEO of The Digital X LLC, expressed gratitude for the support received, stating, “I am sincerely thankful for the many who resonated with our development concept of ‘solving user problems due to fogging.’ OWL Optical is not just a ski and snowboard goggle brand; we are committed to creating a world in which everyone can enjoy an optimal experience in the snow.”
Future Prospects
Looking ahead, OWL Optical plans to expand its operations beyond Japan, aiming for a global reach. They have announced that shipments to supporters will commence within the year, and general sales are expected to begin in December across the official website and select stores.
The brand is also eyeing the growing indoor skiing market in Asia, particularly in regions like Hong Kong, Guangzhou, and Shenzhen, highlighting a strategic move towards international development.
Company Overview
Company Name: The Digital X LLC
Location: 2F Fujita Building, 3-3-12 Ekimae, Hirosaki City, Aomori
CEO: Kazuyasu Naraoka
Business Focus: Designing, developing, and selling snow goggles, along with digital marketing for overseas customers
Established: 2020
Official Website: owloptical.net
Company Website: thedigitalx.net
YouTube Channel: http://youtube.com/c/OWLOptical
Instagram: instagram.com/owl_optical
Contact Email: [email protected]
Conclusion
OWL Optical's recent achievements highlight the brand's innovative approach and commitment to enhancing the winter sports experience. By solving real user problems and providing high-quality products, they are set to redefine the skiing and snowboarding landscape worldwide.