#Japan #Coca-Cola #Kobe #Vissel Kobe #Bottle-to-Bottle

Coca-Cola Bottlers Japan and Vissel Kobe Launch Recycling Initiative

Coca-Cola Bottlers Japan Inc., led by CEO Karin Dragan, has announced a new collaboration with J.League club Vissel Kobe aimed at advancing its Bottle-to-Bottle recycling initiative. This initiative will commence on September 12, 2025, coinciding with the match against Kashiwa Reysol.

Understanding the Bottle-to-Bottle Initiative

The Bottle-to-Bottle process involves collecting used PET bottles from designated recycling boxes and sales points located within Vissel Kobe's home ground, the Noevir Stadium Kobe. These collected bottles will undergo recycling to produce new PET bottles for beverages. This initiative is a crucial step towards sustainable practices in Japan, aligning with Coca-Cola's commitment to establishing a circular economy.

At Noevir Stadium Kobe, Coca-Cola will set up recycling boxes and promote the initiative through point-of-purchase materials and signage. Engaging educational videos featuring players will also be displayed to encourage fans to participate in the recycling efforts and ensure the effective collection of used PET bottles.

Promoting Circular Economy

Coca-Cola Bottlers Japan emphasizes the importance of a circular economy as part of their core values. The company operates on two main pillars: design and collaboration with partners for efficient collection. This partnership with Vissel Kobe aims to contribute significantly to the recycling of PET bottles in Japan, reinforcing their environmental commitment.

Coca-Cola’s approach centers around two key areas: improving the design of their products to facilitate recycling and establishing robust partnerships to enhance collection systems. The company believes that through such collaborations, they can drive the change necessary to boost resources’ circulation across Japan.

Details of the Initiative

• - Start Date: September 12, 2025
• - Target for Recycling: Used PET bottles collected at Noevir Stadium Kobe
• - Collection Points: Recycling boxes and sales areas within the stadium

Coca-Cola Bottlers Japan’s partnership with Vissel Kobe represents a critical step toward embedding sustainability within the community and engaging fans in meaningful environmental action. The initiative not only promotes recycling but also helps to foster an environment-conscious mindset among attendees at the stadium.

As a leader in the beverage industry, Coca-Cola recognizes its responsibility to reduce waste and enhance recycling efforts. By working with sports organizations like Vissel Kobe, they not only elevate their corporate responsibility but also inspire fans to participate in creating a greener future. This collaboration will play a vital role in advancing Japan's efforts toward more sustainable practices and resource circularity.

Coca-Cola Bottlers Japan is dedicated to continuously evolving its practices to align with global sustainability goals and foster partnerships that enhance recycling and reuse efforts throughout the country. The initiative signals a forward-thinking approach that could serve as a model for other industries to follow in the quest for environmental sustainability.

In conclusion, the Bottle-to-Bottle initiative is set to make waves in Japan's recycling landscape, showcasing how partnerships between corporations and local communities can lead to substantial environmental improvements. Fans visiting Noevir Stadium Kobe will not just support their team but also contribute to a greener future by participating in this innovative recycling program.