#Japan #Tokyo #AlphaDrive #New Business #Yoichi Aso

AlphaDrive's Upcoming Book Release

AlphaDrive Group, a leading company in new business development support, announced that its CEO, Yoichi Aso, will release a new book titled "Business Management Theory for New Ventures: 18 Systems to Create Businesses Over 10 Billion Yen" on October 29, 2025, through Toyo Keizai Inc. This new title follows the success of his previous work, "Practical Theory of New Business", which has sold over 50,000 copies since its release six years ago. The book aims to systematically encapsulate the insights gained from supporting over 260 companies and the practical experience acquired by Aso himself, covering nearly 400 pages.

Key Highlights of the New Book

1. Systematic Overview of New Business Management
The book presents an overall design of new business management through 18 interconnected systems, rather than disparate initiatives. Each system clearly defines its desired state and outlines a concrete implementation process.

2. Visualizing the Challenges of New Ventures
Aso deepens a management approach that includes six stages: Entry, MVP, SEED, ALPHA, BETA, and EXIT. He meticulously identifies potential pitfalls at each stage and provides remedies, especially focusing on issues encountered during the growth phase following the business realization decision.

3. Concrete Solutions Based on Recent Insights
The book introduces seven activity models for open innovation, correct approaches to venture investments in new business management, methods for discovering and nurturing transformative talent through human capital platforms, and growth acceleration strategies through hunting zone settings.

4. Evolution and Deepening Since the Previous Work
Aso adds principles of practice to expedite the hypothesis validation method explained in his previous book. The organizational design and talent development unique to new business management, distinct from existing businesses, are elaborated in detail.

Book Information

• - Title: Business Management Theory for New Ventures: 18 Systems to Create Businesses Over 10 Billion Yen
• - Author: Yoichi Aso
• - Publisher: Toyo Keizai Inc.
• - Release Date: October 29, 2025
• - Number of Pages: 398
• - Price: 2,860 yen (tax included)
• - Reservation Link: Purchase here

Background of Book Publication

Japan's Nikkei Average recently reached record highs after enduring 30 years of economic stagnation, signaling a recovery in the Japanese economy. Many companies are now pivoting towards new business development to sustain growth in the face of VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) challenges. However, a common issue faced by many large corporations in Japan is their inability to scale their new ventures into impactful businesses.

Six years ago, Aso's earlier publication, "Practical Theory of New Business", systematically outlined new business creation methods and became a bestseller. Since then, under AlphaDrive, Aso has supported over 260 companies, engaging in more than 20,000 new business projects. Through this extensive experience, Aso recognized the necessity to view new ventures as a continuous system for generating businesses exceeding 10 billion yen.

In this new book, the author proposes a fresh management model referred to as "New Business Management", aimed at leveraging new business success as a pivotal strategy for overall corporate transformation. The model encompasses 18 crucial systems necessary for realization.

Author's Commentary

Yoichi Aso, President and CEO of AlphaDrive, states,
"Over the past six years, I have had the opportunity to work closely with numerous businesses in new business development, sharing successes and learning from failures. I've come to realize that the challenges many firms face in new ventures stem not from the individuals tasked with these projects but the structural systems within their organizations. While many companies can initiate new ventures successfully, they struggle to scale them into significant businesses. This is not merely about personal capabilities or luck; it stems from the absence of robust management systems to nurture these projects effectively.
In this book, I have systematically organized practical system designs and operational methods based on my experience to address these challenges. I firmly believe that all Japanese enterprises can achieve sustainable growth through new business initiatives, irrespective of the stagnation in existing operations.

For more insight into why I chose to publish this book after initially deciding against writing a second, visit my Note article here.

About AlphaDrive Group

The AlphaDrive Group operates with the purpose of unlocking human potential, providing various companies and organizations with supportive services for new business development. In just seven years, the group has aided over 260 major firms in Japan with new business initiatives, supporting more than 23,000 projects that have led to the successful launch of over 250 ventures now progressing into growth stages.
They offer a robust support system that includes designing new venture creation systems, training, and mentoring by experienced team members, fueling the pursuit of new undertakings despite high levels of uncertainty. Furthermore, through a network of regional offices in 21 prefectures and active involvement in local projects, AlphaDrive is dedicated to assisting new business development in regional companies and municipalities.

Company Overview of AlphaDrive

• - Name: AlphaDrive Co., Ltd.
• - CEO: Yoichi Aso
• - Location: 2-17-3 Nagata-cho, Chiyoda-ku, Tokyo, Japan
• - Established: February 23, 2018
• - Business: New business development support, human resources development, organizational development
• - Website: AlphaDrive Official Site

For press inquiries regarding this release, please contact:
AlphaDrive (PR Department)
Contact Us