#Japan #Tokyo #AR Experience #Hanappe-chan #ONCARD

AR Innovations at OshiKatsu Expo 2026

The OshiKatsu Expo, held at Tokyo Big Sight, has made quite the splash on its opening day, showcasing the exciting intersection of fandom and augmented reality (AR) with HK STYLE’s latest offering — the ONCARD experience. Known for its innovative approach, HK STYLE has outdone itself this year by integrating AR technology into various fandom goods, creating opportunities for fans to engage with their favorite characters in an entirely new way.

As visitors flocked to the ONCARD booth, they were greeted with an array of interactive items, including AR-enabled membership cards, trading cards, acrylic stands, and coasters. Each item is enhanced by AR features, allowing fans to use their smartphones to unlock a range of interactive experiences. This year’s event has attracted multiple stakeholders from diverse sectors including sports media, entertainment companies, and major manufacturers, who engaged in networking opportunities and discussions to explore potential collaborations.

One of the highlights of the expo is the unveiling of ONCARD's official character, Hanappe-chan. Designed by illustrator Porurin, Hanappe-chan is poised to become a beloved figure in the ONCARD universe, with plans to expand her presence in AR content and promotional materials in the future. This debut not only showcases HK STYLE's commitment to enhancing fan engagement through innovative design but also adds a unique personality to the ONCARD brand.

What’s on Display?

At the expo, attendees can expect a variety of AR-enabled products that promise more than just a visual treat. Here’s a sneak peek into what’s showcased:

• - AR Trading Cards: Collectible cards that come to life through augmented reality.
• - AR Coasters: Coasters that interact with your smartphone to deliver exclusive content.
• - AR Acrylic Stands: Displays that project AR experiences when viewed through devices.
• - AR Staff T-Shirts: Wearable tech that represents the brand while offering interactivity.
• - AR-Enabled CD Jackets: Albums that allow listeners to delve deeper into artist content through AR.
• - Smart NFC Cards: Cards that trigger unique experiences through NFC technology.

These interactive displays offer attendees a glimpse into the future of fandom engagement, proving that these experiences can extend far beyond traditional merchandise.

Outdoor AR Expansions

In a move to elevate the fan experience even further, the expo features an outdoor AR experience, where attendees can utilize their smartphones at designated spots around Tokyo Big Sight. By doing so, AR elements appear against the backdrop of the iconic venue, creating a truly immersive experience that combines the event's location with innovation.

Event Details

Event Name: OshiKatsu Expo 2026 Summer
Dates: June 24 - June 26, 2026 (10 AM - 5 PM)
Location: Tokyo Big Sight, Koto-ku, Ariake 3-11-1, Japan
Booth: East Hall 7, L47-42

The expo invites fans to register for attendance, with special invitations from HK STYLE offering free entry and meal tokens valued at ¥1,000 for those who sign up through the provided links.

For more information on registration and to access the official event page, visit OshiKatsu Expo Event Page.

As the expo continues, it will undoubtedly pave the way for how fan-based experiences can be enhanced through technology, reshaping the way fans interact with their beloved brands and characters. With its innovative approach and fresh character introduction, the event leaves a lasting mark on the future of fandom culture.