PrimeSource Brands Acquires Advantage Industries
Introduction
PrimeSource Brands, a leading North American provider of branded building products, has recently acquired Advantage Industries, a company known for its innovative solutions in the gate and fence hardware market. This acquisition marks a critical step in PrimeSource's growth strategy in the outdoor living segment.
Company Backgrounds
PrimeSource Brands has established itself as a trusted source for specialty building products, backed by the global investment firm Clearlake Capital Group, L.P. Since partnering with Clearlake in December 2020, this acquisition represents PrimeSource's tenth. Advantage Industries, based in Deerfield Beach, Florida, specializes in a variety of gate hardware solutions, providing products such as self-closing hinges and safety latches designed to enhance residential safety and convenience.
Significance of the Acquisition
The integration of Advantage Industries into the PrimeSource family is a strategic move aimed at strengthening its position in the outdoor living market. The CEO of PrimeSource Brands, Tom Koos, expressed excitement about the acquisition, noting that Advantage brings a well-respected reputation in quality and safety standards, particularly in pool safety and gate hardware. Their patented offerings will complement PrimeSource's existing products, including Fortress Railing and RailFX, enabling a broader range of solutions for customers.
Advantage Industries Product Portfolio
Advantage Industries is recognized as a key player in the gate hardware and safety solutions sector, with over 30 years in the business. Their Safetech Hardware brand is synonymous with quality craftsmanship and innovative design, standing out for its compliance with stringent safety codes. The portfolio includes self-closing gate hinges, pool safety latches, and decorative hardware, catering to a variety of residential, commercial, and institutional applications.
Remarks from Leadership
The acquisition has been praised by José E. Feliciano, Co-Founder and Managing Partner of Clearlake, who notes that this move not only enhances PrimeSource's product offerings but also aligns seamlessly with their commitment to safety. The synergy created from this acquisition emphasizes the strategic direction aimed at building a more comprehensive market presence in specialty building products.
Looking Ahead
As PrimeSource Brands continues to innovate and grow, this acquisition is expected to unlock new opportunities and capabilities in the fencing and gate hardware market. The company aims to leverage its extensive logistics capabilities and customer reach to become a favored partner in the outdoor living space.
Conclusion
The acquisition of Advantage Industries by PrimeSource Brands underscores the latter's commitment to expansion and innovation in the outdoor living sector. With enhanced capabilities and an extensive product lineup, PrimeSource is positioning itself as a market leader ready to meet the growing demands of consumers looking for quality and reliable building products.
About PrimeSource Brands
PrimeSource Brands boasts a diverse product offering that includes construction fasteners, functional hardware, and more, serving over 56,000 customer locations through its expansive network. For more information, visit
www.psbrands.com.
About Advantage Industries
Learn more about Advantage Industries and its innovative hardware solutions at
www.adv22.com.
About Clearlake
Clearlake Capital Group is a global investment firm with over $90 billion in assets, actively investing in technology and consumer sectors. Discover more at
Clearlake.com.