#United States #New York #Caribbean #Sandals Resorts

Sandals Resorts Unveils 'Made of Caribbean'

Last night, Sandals Resorts, renowned as the most awarded all-inclusive resort brand in the Caribbean, celebrated the launch of its new global campaign, 'Made of Caribbean,' with an extraordinary event held in New York City. This exclusive gathering attracted a wide array of esteemed guests, including travel industry luminaries, media representatives, notable celebrities, dignitaries, and influential personalities from the realms of music and fashion.

The event was hosted at the Hall des Lumières, an iconic New York venue replete with stunning visuals that provided a two-story, 360-degree immersive experience, effectively transporting attendees to the essence of Caribbean culture. Guests were treated to a sneak peek behind the scenes of the 'Made of Caribbean' campaign, which was developed in partnership with the award-winning creative agency Leo.

A Night to Remember

DJ Zuri Marley, the granddaughter of the legendary Bob Marley, set the mood with unforgettable Caribbean beats, creating an atmosphere that resonated well with the vibrant spirit of the Caribbean. Celebrities in attendance included Michele Hicks from 'The Shield' and 'Law & Order,' as well as Lorraine Toussaint, known for her role in 'The Equalizer.' Other notable figures included actors from 'The Real Housewives of New York City' and stars from the popular shows 'The Bachelor' and 'The Bachelorette.' This star-studded guest list further elevated the evening's excitement.

Guests indulged in an array of Caribbean cocktails and canapés, showcasing the diverse culinary offerings from Sandals' dining locations across Jamaica, Curacao, and Saint Vincent. The event featured an extravagant Appleton Rum Bar and a special Blue Mountain Coffee Martini Bar, further enhancing the experience with signature cocktails that captured the distinctive essence of Sandals Resorts.

Sandals-branded vehicles efficiently transported VIP attendees to the venue, where the brand's latest visual identity and expanded color palette came to life through brilliant projections, inspired by the Caribbean's natural beauty.

During the event, Adam Stewart, Executive Chairman of Sandals Resorts, took to the stage to share insights about the company’s legacy and future ambitions. He revealed exciting plans for the beloved Beaches Resorts brand, announcing the addition of three new highly anticipated locations: Beaches Barbados, Beaches Exuma in the Bahamas, and Beaches Runaway Bay in Jamaica. Stewart also disclosed the upcoming launch of the new Treasure Beach Village at Beaches Turks and Caicos, set to debut in Spring 2026.

This spectacular launch event not only celebrated the new campaign but also reinforced Sandals Resorts' commitment to providing unparalleled experiences and showcasing the vibrant culture of the Caribbean. Attendees left the event with a deeper appreciation of what makes the Caribbean so special and the unique opportunities that Sandals Resorts offers to travelers seeking an unforgettable getaway.

As Sandals the brand continues to evolve through its 'Made of Caribbean' campaign, the echoes of last night’s celebration resonate with vibrant enthusiasm, ultimately drawing more visitors to discover the enchanting allure of Caribbean luxury and hospitality.