#Japan #Hiroshima #OOH Advertising #LIVE BOARD #Kiyomachi Credo

LIVE BOARD Unveils Innovative Digital OOH Advertising in Hiroshima

On January 19, 2026, LIVE BOARD, a leading operator in digital Out-of-Home (OOH) advertising, will integrate the Kiyomachi Credo Vision into its advertising marketplace. This strategic move marks a significant advancement in the company's ability to deliver highly targeted ads based on actual visibility and audience impressions.

The Kiyomachi Credo Vision is a prominent digital display situated outside the Hiroshima Prefectural Office, along the bustling Koijiro Street. This location, surrounded by essential facilities like museums and department stores, attracts an average foot traffic of about 27,000 people daily. The site is particularly strategic as the nearby Pasera commercial complex undergoes renovations, and new attractions including the Hiroshima Motomachi Aquarium and share-type food hall reDine Hiroshima are scheduled to open in Fall 2025. With additional retailers like the supermarket LOPIA joining the mix, the area's appeal to local shoppers and diverse demographics is set to increase further.

By leveraging NTT DoCoMo’s location data and analytical technology, the Kiyomachi Credo Vision will adopt a unique sales model that combines traditional methods with a Visibility Adjusted Contact (VAC) selling strategy. This innovative approach allows for the estimation of actual viewers based on the likelihood of ad interactions, providing advertisers with a clearer understanding of their reach.

LIVE BOARD's commitment to enhancing the efficiency and effectiveness of OOH advertising is evident as they aim to create new value within the expanding OOH market. The implementation of VAC is a pioneering step in the industry, enabling the company to provide detailed targeting and impact assessment in real-time, which has become increasingly critical in the face of shifting consumer patterns.

The Kiyomachi Credo Vision outdoor advertisement will broadcast commercials from 9:30 AM to 10:00 PM, maximized by a 12.5-hour operation window, increasing exposure to potential customers. The installation features a substantial display—3.46m in height and 5.76m in width—designed to capture the attention of passersby, enhanced by an audio component for greater engagement.

This launch also highlights LIVE BOARD’s expansive network, boasting over 60,200 advertising panels spread across Japan. Their approach reflects a blend of proprietary installations and partnerships with other companies, thereby continuously expanding their reach and improving accessibility for advertisers.

As the market evolves, LIVE BOARD is poised to remain at the forefront, constantly adapting to diverse lifestyles and increasing engagement through targeted advertising. The insights garnered from data-driven approaches are expected to redefine the landscape of outdoor advertising, setting a new standard for future campaigns.

For further details about advertising opportunities and platform features, visit the LIVE BOARD website.