#Japan #Shibuya #30 MINUTES LABEL #BANDAI SPIRITS

New Store Opening: 30 MINUTES LABEL ZONE in Shibuya

On August 1, 2025, the highly anticipated 30 MINUTES LABEL ZONE officially opens in the bustling district of Shibuya, Tokyo. This store, operated by BANDAI SPIRITS' Hobby Division, marks the brand's third official shop in Japan, following successful establishments in the Kansai and Tokai regions. The theme of “30 minutes to forget time and just enjoy” resonates throughout the store, providing visitors with an immersive experience that celebrates creativity and adventure.

Located on B1F of MAGNET by SHIBUYA109, within the Bandai Namco Cross Store, this new shop is designed to reflect the adventurous spirit of the 30 MINUTES FANTASY world. The decor creatively captures the essence of an adventure guild, enticing both existing fans and newcomers to explore the enchanting universe of 30 MINUTES LABEL.

A Rich World of Model Possibilities

The 30 MINUTES LABEL brand consists of four exciting product lines: 30 MINUTES MISSIONS, 30 MINUTES SISTERS, 30 MINUTES FANTASY, and 30 MINUTES PREFERENCE. Each line combines to offer endless customization options, allowing fans to create their unique mobile units and characters. This approach means that models from different lines can interchange parts, giving enthusiasts a vast array of combinations to experiment with.

At the 30 MINUTES LABEL ZONE / SHIBUYA, shoppers can immerse themselves in the visually stunning displays inspired by 30 MINUTES FANTASY, enhancing the overall shopping experience. The store aims to engage customers, inviting them to participate in character creation and customization within a vibrant model-building community.

To celebrate the store's grand opening, attendees can look forward to exclusive releases. The 30 MINUTES FANTASY themed product, 30ML ZONE Limited 30MF Azureah Holy Night, will be available at launch. This limited edition kit includes the unique 30MF Liebernight and 30MF Class Up Armor (Lieber Holy Night) colors, enabling buyers to assemble a one-of-a-kind model with a distinct palette.

Additionally, items released during the opening of the Kyoto and Nagoya stores, such as the 30ML ZONE Limited Special Marking Seal (KYOTO Ver.) and 30ML Seal Set 1 for Action Base 6, will also be on sale, further expanding the collectible offerings at this new location.

The Experience of Adventure Awaits

In designing the 30 MINUTES LABEL ZONE, BANDAI SPIRITS has crafted a physical space where reality and the imaginative realms of its model lines intersect. Here, customers not only purchase materials but can genuinely feel as if they have stepped into the world of 30 MINUTES FANTASY, stepping into the shoes of brave adventurers. The shop is designed not just for dedicated fans but also aims to attract new customers intrigued by the art of model-building.

Looking ahead, fans of the franchise are also excited about the inaugural 30 MINUTES LABEL FES. 2025, scheduled for September in Akihabara, which promises an array of displays, stage events, and contests. This festival will further showcase the creativity and innovation behind the brand, including the reveal of limited edition products available exclusively at the event.

For updates on the festival and more details regarding products, visit the official site of BANDAI SPIRITS at 30 MINUTES LABEL.

Store Details

• - Store Name: 30 MINUTES LABEL ZONE / SHIBUYA
• - Location: B1F, MAGNET by SHIBUYA109, 1-23-10 Jinnan, Shibuya-ku, Tokyo
• - Opening Date: August 1, 2025
• - Operating Hours: 10:00 AM - 9:00 PM (following MAGNET by SHIBUYA109 hours)
• - Entry Fee: Free
• - Official Website: 30 MINUTES LABEL ZONE

As the grand opening approaches, anticipation grows for what this unique destination will bring to the vibrant culture of model building in Japan.