Tobias Nyhuus Jensen Appointed National Expert for Denmark in AccessibleEU Initiative

In a landmark announcement, Siteimprove®, a frontrunner in content intelligence, has revealed that Tobias Nyhuus Jensen, its Senior Technical Program Manager, has been designated the national expert for Denmark in the AccessibleEU initiative led by the European Commission. This appointment highlights Siteimprove's unwavering commitment to advancing global digital accessibility standards.

Located in Copenhagen, Denmark, Siteimprove has consistently championed inclusivity in digital spaces, and the AccessibleEU initiative serves to bolster awareness and collaboration among experts across Europe. With Jensen at the helm, the initiative aims to leverage Europe's collective knowledge to promote best practices in accessibility, ensuring that digital experiences are user-friendly for everyone, including those with disabilities.

As part of this initiative, Jensen will lead the organization of workshops, informative sessions, and events focusing on accessibility. These activities are designed to foster networking among experts and provide hands-on learning opportunities for leaders and professionals in the field. The inaugural event, titled "Accessibility in the Age of AI," is set to take place on October 29, where participants will engage with prominent experts to explore how artificial intelligence can enhance empowerment and inclusion for individuals with disabilities.

Nayaki Nayyar, CEO of Siteimprove, commented on the significance of Jensen’s appointment, stating, "This recognition underscores Siteimprove's role as a globally acknowledged leader in accessibility and responsible AI innovation. Our collaboration with AccessibleEU exemplifies the synergy between technology and policy to create a more accessible digital future for all."

This new role comes on the heels of several significant achievements for Siteimprove in the intersection of accessibility, the European Accessibility Act (EAA), and artificial intelligence. Notably, Siteimprove was recently acknowledged as a leader in The Forrester Wave™ report on digital accessibility platforms in Q4 2025. Furthermore, many of Siteimprove's clients are already ahead of the compliance curve established by the EAA, which went into effect in June 2025, setting new benchmarks for accessibility across the EU.

The EAA has been a game-changer, providing a framework that helps organizations make their digital offerings accessible to approximately 135 million Europeans with disabilities. Siteimprove's approach not only assists companies in achieving compliance but also presents a strategic opportunity to enhance user experiences for all. Jensen's leadership within AccessibleEU is anticipated to accelerate these efforts, further embedding accessibility as a core component of digital strategy.

Established in 2003, Siteimprove has dramatically transformed access to the digital world through its innovative platform, Siteimprove.ai. This platform integrates accessibility, analytics, SEO (Search Engine Optimization), and content strategy into one seamless solution, helping clients from various sectors—including manufacturing, public administration, higher education, financial services, and healthcare—deliver effective, compliant content. With its headquarters in Copenhagen and offices in cities like Bellevue, Minneapolis, and London, Siteimprove continues to set the standard for digital accessibility and intelligence.

For media inquiries, contact Siteimprove at [email protected]

Overall, Tobias Nyhuus Jensen's appointment as Denmark's national expert in the AccessibleEU initiative not only reflects his expertise but signals a pivotal step forward in enhancing digital accessibility across Europe. As the dialogue around technology's role in fostering inclusivity continues to grow, initiatives like AccessibleEU are vital in leading the way toward a more equitable digital landscape.

Topics People & Culture)

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