Rilakkuma Cupcake Collection
2025-11-19 01:59:10

Maison de FLEUR and Rilakkuma Unveil Sweet Cupcake Collection This December

Exciting Collaboration: Maison de FLEUR x Rilakkuma



The much-anticipated sixth collaboration between Maison de FLEUR and Rilakkuma is on the horizon, set to launch on December 6, 2025. This special collection, themed around the whimsical world of cupcakes, will be available at Maison de FLEUR stores nationwide as well as on the Stripe International online store, STRIPE CLUB.

The new lineup includes ten exclusive items, showcasing charming artwork featuring Rilakkuma and Korilakkuma indulging in a sweet cupcake paradise. Notably, the collection will introduce a stylish backpack for the first time, designed with a sleek black body adorned with embroidered Rilakkuma and topped off with a detachable ribbon charm for added elegance. The interior showcases a delightful all-over print emphasizing the collaboration's captivating artwork, ensuring that every inch is filled with cuteness.

In addition to the backpack, fans can expect an array of adorable accessories, including a tote bag crafted from ivory and pink canvas, depicting Rilakkuma and Korilakkuma standing in front of a delectable cupcake. There will also be a tweed fabric ruffled handle tote, capturing the playful essence of the collection. Maison de FLEUR's iconic ribbon charm will be featured as well, alongside plush toys dressed in collaborations that fans will not want to miss.

The excitement doesn’t stop there! To celebrate this enchanting launch, a special novelty campaign will run alongside the collection's release. Customers purchasing items from the Rilakkuma Store or any Maison de FLEUR outlets will receive original stickers as a complimentary gift. These stickers feature unique designs exclusive to each store, making them a must-have for fans and collectors alike.

This collaboration is steeped in a heartwarming ambiance, perfectly suited for the upcoming holiday season. With its delightful array of products, there’s something for every admirer of Rilakkuma and Maison de FLEUR.

Collection Details


  • - Release Date: December 6, 2025
  • - Where to Buy:
- Maison de FLEUR stores nationwide
- Online at STRIPE CLUB (https://stcl.page.link/w3fq)
- ZOZOTOWN (note: including plush toys and charms as specified)
- Rilakkuma Store (note: excluding ribbon charms)
- San-X Online Shop (exclusively for plush toys and charms on December 9)

Available Items:


1. Rilakkuma Ribbon Round Backpack
- Color: Black
- Price: ¥13,200

2. Rilakkuma Frill Handle Square Tote
- Colors: Pink/Beige
- Price: ¥8,800 each

3. Rilakkuma Round Pouch
- Colors: Pink/Beige
- Price: ¥4,500 each

4. Rilakkuma Square Tote Bag
- Colors: Ivory/Pink
- Price: ¥6,900 each

5. Rilakkuma Ribbon Charm
- Colors: Pink/Beige
- Price: ¥3,700 each

6. Rilakkuma Bag Charm
- Color: Beige
- Price: ¥4,400
- Korilakkuma Bag Charm
- Color: Ivory
- Price: ¥4,400

7. Rilakkuma Plush Toy
- Color: Beige
- Price: ¥6,050
- Korilakkuma Plush Toy
- Color: Ivory
- Price: ¥6,050

8. Rilakkuma Special Plush Toy
- Color: Ivory
- Price: ¥8,800

Special Offer: Original Stickers


From December 6, 2025, customers purchasing collaboration items at any Maison de FLEUR stores or Rilakkuma Store locations will receive unique original stickers featuring different designs specific to each shop. Supplies are limited, so don’t miss out!

For fans wanting more insight into Rilakkuma, the character originated from an unknown individual, who captures the hearts of many alongside Korilakkuma and Kiirotori. Rilakkuma is characterized by its love for food, lazy yet charming demeanor, creating endearing moments with its friends.

About San-X


San-X continues to develop uniquely charming characters, including Rilakkuma, Sumikko Gurashi, Tarepanda, and many more. Their creations touch the hearts of fans worldwide through various merchandise, promotions, and events. With a blend of cuteness and humor, San-X characters remain a beloved part of people’s lives.

For more information about this collaboration and other San-X characters, visit San-X Official Site.

We can't wait for you to experience the delightfulness this collection brings, so mark your calendars and embrace the sweetness of the holidays with Maison de FLEUR and Rilakkuma!


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Topics Consumer Products & Retail)

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