iQIYI's National Day Holiday Highlights Viewing Surge Driven by Premium Titles
iQIYI's National Day Holiday Snapshot
iQIYI, the foremost online entertainment platform in China, has reported impressive growth in viewer engagement during the National Day holiday from October 1 to 7, 2026. With a focus on premium content, the platform recorded a daily viewing time increase of over 12% compared to the days leading up to the holiday. Beyond just numbers, this significant boost reflects a shift in viewing habits with big screens taking the lion's share of the viewing time.
Big Screens Dominate Viewer Engagement
Television screens were the preferred medium for almost 60% of total daily viewing during the holiday. The emergent trend of in-car viewing was particularly noteworthy, boasting a year-on-year increase close to 60%. The findings indicate that premium content has successfully positioned itself as a coveted travel companion for holidaying audiences.
Quality Content Drives Traffic
Throughout the holiday week, iQIYI's diverse offerings of dramas, films, and variety shows were pivotal in driving traffic. Among popular dramas,
Topics Other）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.