Priority Software Appoints Experienced CRO Ben Karniel to Drive Global Expansion

Priority Software's New Chapter Under Ben Karniel's Leadership

Priority Software, a prominent name in cloud-based business management solutions, has taken a significant step forward by appointing Ben Karniel as its Chief Revenue Officer (CRO). Effective May 1, 2025, Karniel's appointment represents a pivotal addition to the company's executive leadership, aimed at accelerating global growth and solidifying its presence in the competitive North American market.

A Proven Track Record

Ben Karniel comes to Priority Software with an impressive background spanning over twenty years in software sales and revenue enhancement. His previous roles at renowned companies like Microsoft and LivePerson have equipped him with invaluable insights and expertise. Most notably, his tenure at Guesty, where he successfully built and led a sales organization that transformed the company from a startup to a dominant industry player, showcases his capability to drive significant revenue growth and market presence.

Under Karniel’s leadership, Guesty managed to expand its customer base to tens of thousands globally, underscoring his ability to foster growth in various industry sectors. This experience in scaling revenue streams and creating high-performance sales teams aligns perfectly with Priority Software's ambitious growth objectives as the company navigates the complexities of a dynamic international landscape.

Expanding Global Footprint

Priority Software has been actively enhancing its global footprint, boasting offices across the USA and Europe and a comprehensive partner network. The company serves a robust portfolio of over 75,000 customers in more than 70 countries, highlighting its commitment to delivering top-notch cloud-based ERP solutions. Priority's unwavering dedication to innovation has not gone unnoticed; in December 2024, Gartner recognized Priority as a Niche Player in its Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises for the fourth consecutive year, reflecting the effectiveness and adaptability of its ERP solutions.

Additionally, the IDC MarketScape acknowledged Priority as a Major Player in the Worldwide SaaS and Cloud-Enabled Medium-Sized Business ERP Applications 2024 Vendor Assessment, while Technology Evaluation Centers (TEC) named Priority ERP as the number one ERP solution for small and medium businesses in its 2025 Insight Report. These accolades emphasize Priority Software's mission to empower SMBs with efficient, scalable, and innovative operational tools.

A Vision for the Future

The CEO of Priority Software, Sagive Greenspan, expressed confidence in Karniel’s ability to foster growth. He stated, “Ben's successful experience in scaling revenue and accelerating growth aligns seamlessly with our global vision.” Greenspan believes that Karniel will be instrumental in driving the company's mission to enable businesses around the world to harness the power of effective management solutions.

Karniel himself conveyed his excitement about the new role: “I’m honored to join Priority Software at such a pivotal time. The company's innovative approach to business management solutions presents immense opportunities, and I'm eager to contribute to its continued success on a global scale.”

About Priority Software

Established as a leader in providing comprehensive business management solutions, Priority Software's offerings include sophisticated Cloud ERP as well as retail and hospitality solutions. The utilization of AI technology combined with cloud-based architecture within its product suite ensures that Priority remains at the forefront of the industry's evolving demands.

The company's solutions are meticulously designed to deliver real-time insights, enhance operational efficiency, and improve customer experiences at every point of engagement. With locations in the US, Belgium, and Israel, and backed by a vast network of partners, Priority Software continues to serve a diverse clientele across varying industries, catering to organizations of all sizes.

Priority Software is majority-owned by Blackstone, reflecting its robust foundation and potential for sustained growth in the tech-driven marketplace. To learn more about Priority Software and its offerings, visit www.priority-software.com.