#Finland #Helsinki #Trevian Asset Management #Helsinki Arena #Veikkaus Arena

Veikkaus Arena Reopens After a 3-Year Closure

After over three years of anticipation and extensive redevelopment, the Veikkaus Arena in Helsinki, formerly known as the Helsinki Arena, is finally set to reopen to the public. This significant moment symbolizes a remarkable achievement in Finnish real estate and investment, shaped by the expertise and determination of Trevian Asset Management Oy.

A Journey of Transformation

The transformation of Veikkaus Arena is not merely about reopening a venue; it's the culmination of a complex, multi-phase real estate transaction. The arena's previous owners were under EU sanctions, which necessitated intricate planning and restructuring efforts to navigate the complexities of legal and regulatory frameworks. The project, which began three years ago under the guidance of Trevian's commercial advisor, Tuomas Poskiparta, required collaboration with authorities, legal expertise from Krogerus Attorneys, and the capacity to adapt to evolving regulations.

Reima Södervall, CEO of Trevian Asset Management, emphasized the significance of the reopening, stating, “This endeavor showcases that even the most daunting projects can achieve fruition through expert execution and relentless dedication.” His sentiments reflect the careful strategy employed, which included acquiring the arena and working diligently through regulatory amendments in late 2024 and securing final approvals by February 2025.

Event Operations and Management

Event operations at the newly revitalized arena will be handled by VN Helsinki Oy, a part of Live Nation Finland Oy, ensuring a robust event calendar and comprehensive daily management for the next 20 years. This long-term agreement offers a solid financial structure to carry the venue into the future.

The arena is set not only to host significant events but also to play a vital role in enriching local community life and culture. Trevian is committed to enhancing the venue with substantial long-term investments aimed at improving energy efficiency and optimizing the visitor experience. This year already saw essential updates to critical infrastructure, ensuring systems are functional after the prolonged closure period.

A Future-Forward Approach

As Trevian continues to develop the arena, they anticipate further investments that will enhance sustainability and operational excellence. Plans include not only upgrading the physical structures but also boosting the quality of events that will take place within its walls. This comprehensive approach reflects Trevian’s vision of merging economic and societal value in their real estate ventures.

Trevian is now actively pursuing additional multi-purpose arena projects throughout Finland, aiming to replicate the successful model established with Veikkaus Arena. Their intent is to engage in developments that yield both commercial profitability and foster local vitality and community participation.

Conclusion

The reopening of Veikkaus Arena marks a pivotal moment for the Finnish real estate landscape, demonstrating the power of strategic investment and innovative thinking. As Södervall concludes, “The Helsinki Arena project illustrates how expertise combined with international collaboration can produce outcomes that serve societal interests.” This iconic venue is set to reclaim its place at the heart of Helsinki’s entertainment scene, poised to welcome audiences eager for events and experiences that contribute to their vibrant community.

For more inquiries or further information regarding the reopening and upcoming events, please reach out to Reima Södervall at Trevian Asset Management Oy.