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Propel Holdings and Column Partner to Expand Credit Access

In a landmark deal announced on November 6, 2025, Propel Holdings Inc. has formed a strategic partnership with Column N.A., a national bank specialized in building and funding innovative financial products. This collaboration aims to bridge the gap for underserved consumers in the U.S. market looking for accessible credit solutions.

Operating under Propel's established CreditFresh brand and expanding through their ForwardFlow initiative, the two companies are set to introduce Freshline—a new product designed to provide unsecured personal loans to customers who have traditionally been overlooked by conventional lenders. Scheduled to launch in the first quarter of 2026, Freshline is anticipated to serve not only new customer segments but also expand into geographic regions that Propel has yet to penetrate.

Clive Kinross, CEO of Propel Holdings, expressed his enthusiasm about the partnership, stating: "After significant planning and development, we are thrilled to announce this collaboration with Column, which will enhance Propel's footprint within the U.S. credit market and unlock new opportunities for underserved consumers. Column’s national presence and modern banking infrastructure are pivotal in accelerating our growth trajectory in the states. Together, we aim to develop best-in-class credit solutions for this underserved demographic."

Column N.A., founded in 2019, specializes in providing the financial infrastructure that powers many innovative fintech companies. With a proven track record, Column has enabled various tech firms to effectively manage their financial operations and offer advanced services. Its robust banking infrastructure delivers scalable solutions, from payments to lending products, working to streamline how financial services are delivered.

Brian Fishbein, Chief Investment Officer at Column, remarked on the partnership: "We have long admired Propel's vision and operational discipline. Their platform is undoubtedly suited to leverage Column's scalable banking capabilities, positioning us as a key strategic partner to offer superior credit solutions to more consumers across the U.S."

Propel Holdings has established itself over the past fourteen years as a leader in providing credit to underserved consumers across the U.S., Canada, and the UK, having facilitated over $2 billion in credit. Through this collaboration, Propel is poised to deepen its engagement within the U.S. market—a critical space for the services they offer since their inception.

About Propel Holdings
Propel Holdings (TSX: PRL) stands at the forefront of the fintech industry, reshaping financial opportunities for consumers, partners, and investors alike. Through their brands—Fora Credit, CreditFresh, MoneyKey, and QuidMarket—Propel's Lending-as-a-Service platform allows individuals with limited access to traditional financial institutions to obtain credit. By utilizing an AI-powered platform, Propel takes a comprehensive approach to evaluating applicants, leading to a broader credit market for consumers and promoting sustainable growth within the company. To date, Propel has successfully facilitated access to over one million loans and has empowered consumers with more than $2 billion in credit.

About Column
Column N.A., a member of the FDIC, serves as a cornerstone for regulated financial infrastructure tailored for companies eager to innovate in the financial services sector. Founded by William Hockey, a co-founder of Plaid, Column is redefining modern banking through its custom-built technology, effectively eliminating inefficiencies previously faced with legacy banks. Column's offerings extend beyond mere transactions, powering national lending and diverse credit products through API-driven partnerships and financial backing for lenders.

For further details on these developments and other inquiries, visit Propel Holdings and Column.