#Japan #Kyoto #miffy #TATSUMURA #Obi

Marking a Milestone: TATSUMURA x Miffy Collaboration

TATSUMURA, a renowned traditional textile company based in Kyoto, Japan, has joined forces with Miffy, the beloved character from Dick Bruna's children's books, to celebrate her 70th birthday with an exciting new product line. The collaboration, aptly named "TATSUMURA x Miffy," highlights the brand's commitment to craftsmanship and innovation.

As part of this celebration, TATSUMURA will release special designs featuring Miffy, available from June 21, 2025, the stardate of Miffy’s birthday. This new collection includes an original obi pattern titled “Miffy Hanakaruta,” designed to add a contemporary twist to traditional Japanese attire.

A Closer Look at the Collection

• - Shitate Nagoya Obi: The standout item in this celebration is the Shitate Nagoya Obi, which combines elegance and practicality. The obi features a stunning Champagne Gold and Lavender design of Miffy in the “Hanakaruta” pattern, symbolizing a joyful celebration. It can be easily styled for casual outings or formal occasions, embodying versatility while capturing the essence of Miffy’s charm.

• - Reversible Hanhaba Obi: Another featured product is the reversible Hanhaba Obi, which is perfect for summer yukata. This innovative design showcases Miffy on both sides, with one side displaying the “Miffy Hanakaruta” and the other featuring a cute, round design of Miffy. It allows wearers to switch styles effortlessly, making it a fun accessory for any occasion.

Special Anniversary Campaign

To celebrate this milestone further, TATSUMURA is hosting a special promotion on their official online shop, running from June 21 to June 30, 2025. During this period, customers will receive double points on all purchases, making it the perfect opportunity to explore the vibrant new collection and find beloved pieces to embrace the spirit of Miffy.

Where to Find These Special Items

These exclusive products will be available at the following locations:

• - TATSUMURA’s official online store
• - Showroom in Kyoto
• - Various authorized retailers

The launch of the “Miffy Hanakaruta” obi and reversible Hanhaba Obi will commence on June 21, 2025, with shipping scheduled to begin shortly thereafter. Pricing for the new obi designs will be as follows:

• - Shitate Nagoya Obi: ¥176,000 (including tax)
• - Reversible Hanhaba Obi: ¥143,000 (including tax)

About TATSUMURA

Founded in 1894, TATSUMURA has continually embraced the theme of "creativity and restoration" in their textile craftsmanship. The company’s founder, Heizo Tatsumura, dedicated his life to the research and restoration of ancient textiles, seeking artistic excellence. With decades of knowledge and various weaving techniques, TATSUMURA has played a pivotal role in the revival of precious heritage fabrics and has created new, innovative textiles that combine meticulous detail with bold design.

This ethos of "creativity and restoration" continues to resonate today, resulting in uniquely crafted textiles that captivate with rich color palettes, intricate patterns, and stunning dimensional expressions.

Contact Information

• - Company Name: TATSUMURA Co., Ltd.
• - CEO: Ikko Tatsumura
• - Headquarters: 25, Hiranoheita-cho, Ukyo-ku, Kyoto 615-0022, Japan
• - Tel: +81-75-325-5580
• - Founded: Meiji 27 (1894)
• - Established: Showa 53 (1978) on February 23
• - Capital: ¥24,000,000
• - Business: Manufacturing and selling art textiles, designing various curtains and hanging items, and selling Japanese-style goods online.

For more information, visit the official website and online shop.