#Japan #Tokyo #Tsunauku #Kaitoru #Penguin Trade

Launching 'Tsunauku': A New Era in Vintage Brand Auctions

Kaitoru, headquartered in Chuo-ku, Tokyo, is teaming up with Penguin Trade, based in Shibuya, to unveil a groundbreaking auction platform named 'Tsunauku.' Set to kick off in March 2026, this initiative aims to redefine the landscape of vintage brand auctions, focusing on providing high-quality, never-before-seen products to discerning buyers.

Strategic Collaboration

The partnership between Kaitoru and Penguin Trade brings together unique strengths. Kaitoru has built a robust system for sourcing pristine vintage goods through pop-up buying events across various supermarkets and commercial facilities. They specialize in acquiring high-quality brand items directly from consumers, effectively securing stock that has never flowed through the inter-dealer market. This collaboration will leverage Kaitoru's ability to supply an abundance of fresh, in-demand goods paired with Penguin Trade's extensive auction management expertise and customer network.

Unique Features of 'Tsunauku'

One of the standout features of the 'Tsunauku' auction is the introduction of “initial loads” or fresh products that have yet to enter the market. Due to the innovative buying strategy employed by Kaitoru, buyers will have access to a diverse range of brand bags, watches, and jewelry that are exclusive to this auction.

Benefits for Buyers

Participating in 'Tsunauku' offers numerous benefits, including:

• - Access to Unique Inventory: Buyers can secure brands and products that are not available in other markets.
• - Reduced Price Competition: The auction structure minimizes the risk of price wars, allowing for strategic procurement.
• - Enhanced Profit Margins: With a unique product offering, retailers can enjoy improved profitability.

Kaitoru envisions its auction as a new hub for logistics within the re-commerce industry and plans to create a marketplace that fosters connections between sellers and buyers.

Future Expansion Plans

With the introduction of 'Tsunauku,' Kaitoru aims to strengthen its franchise (FC) operations, driving further expansion into pop-up buying events. The auction's launch will facilitate the creation of stable distribution channels and alleviate inventory risks for franchisees, ultimately enhancing profitability.

Key Goals for Expansion

• - Established Sales Channels: Provides reliable exit points for inventory.
• - Risk Reduction for Franchisees: Lowers the stock burden for partners.
• - Sustainable Business Models: Supports a continuous flow from purchasing to sales with a solid support system.

As Kaitoru embarks on this new journey, they warmly welcome new business partners who wish to join the growing franchise network.

Auction Event Details

• - Auction Name: Tsunauku
• - Launch Date: March 27, 2026, at 10:00 AM
• - Venue: Penguin Trade Auction Hall, Spark SHIBUYA 5F, Shibuya, Tokyo
• - Listing Items: Brand bags, accessories, watches, jewelry, and more.

Company Overview

Kaitoru, Inc.

• - Trade Name: Tsunaguya
• - Headquarters: 1-11-12 Haccho-bori, Chuo-ku, Tokyo
• - Osaka Branch: 1-18-4 Minami-Horie, Nishi-ku, Osaka
• - Directors: Kyohhei Matsueda, Takuya Morimoto
• - Business Areas: General purchasing, franchising, jewelry sector
• - Official Website: tsunaguya.co.jp
• - YouTube Channel: Tsunaguya Channel

Penguin Trade, Inc.

• - Director: Yuichi Saito
• - Location: 3-5 Udagawacho, Shibuya, Tokyo
• - Business Fields: Auction management, purchasing, retail, commissioned repair
• - Official Website: penguintrade.co.jp

Contact Information

For inquiries regarding this initiative, please reach out to Kaitoru (Tsunaguya) Public Relations: Nao Matsui

• - Phone: 06-6978-8596
• - Email: [email protected]