Experience Enhanced Hospitality with Showa Nishikawa’s MuAtsu Sleep Tourism at HCJ2026

Elevating the Accommodation Experience with MuAtsu Sleep Tourism

Showa Nishikawa Co., Ltd., located in Chuo, Tokyo, will be participating in the 54th International Hotel and Restaurant Show (HCJ2026) from February 17 to 20, 2026, at Tokyo Big Sight. The company is set to showcase new sleep environments specifically designed for accommodations, centered around the theme of "MuAtsu Sleep Tourism."

With extensive expertise in creating environments that promote rest, Showa Nishikawa aims to enhance the value of the hospitality experience through innovative sleeping solutions. Visitors can expect to see high-quality sleeping environments that blend seamlessly into both traditional and modern settings.

The Journey Towards Ultimate Rest

As interest in sleep tourism grows, the choice of bedding significantly influences guest satisfaction at accommodation facilities. The number one best-selling MuAtsu product, known for its health benefits, will take center stage at HCJ2026. Showa Nishikawa invites attendees to discover how sleep can transform into a pleasurable facet of travel.

Imagine a day filled with sightseeing and activities, and at night, resetting your body’s fatigue with a deep, restorative sleep. MuAtsu promises to facilitate this perfect rhythm of travel, elevating the guest experience into a new realm of hospitality that we refer to as Sleep Tourism. Visit the Showa Nishikawa booth to explore this innovative offering that enhances both the value of guest rooms and overall guest satisfaction.

Flexible Sleeping Solutions for Every Space

MuAtsu's versatility allows it to complement a wide array of environments—from traditional Japanese rooms to contemporary hotels. This adaptability ensures that your guests can enjoy a truly relaxing space regardless of their setting.

Tailored Solutions with In-house Production

Showa Nishikawa boasts a comprehensive in-house production system, with a feather quilt production factory in Honjo, Saitama, and a sheepskin factory in Ueda, Nagano. The company is equipped to customize solutions for accommodations, ensuring that even the finest details can be tailored to meet the specific needs of each facility. Special proposals for VIP rooms are also available, providing an opportunity to address unique customer demands.

Exclusive Visitor Offers

Attendees who schedule individual consultations at the booth will enjoy special offers, including a complimentary feather quilt refurbishment experience and a MuAtsu rental campaign. Don’t miss this chance to experience the MuAtsu Sleep Tourism concept firsthand! Please note that conditions apply for these offers, so be sure to check the details at the booth.

What is HCJ2026?

HCJ2026 is one of the largest specialized exhibitions in Japan, gathering the latest trends that support the hospitality and food service industries. The name