Discover the Innovative 2Way Caps from Korean Brand elldu Launching on October 17

Introducing elldu and Their New Cap Designs

Emerging from South Korea, the trendy brand elldu is set to captivate the fashion world with their latest offerings—the innovative 2Way Cap and the playful EEE Pocket Camp Cap. Both caps showcase elldu’s signature high-quality craftsmanship and unique designs, perfect for those looking to elevate their accessory game. The official launch is scheduled for October 17, 2025, with a special pop-up shop running at Nakameguro Tsutaya Bookstore until November 9, 2025.

Elldu: A Brand with Character

Founded by Yuushi Arai and based in Shibuya, Tokyo, elldu has quickly gained attention for its original designs that perfectly blend fashion with functionality. The brand emphasizes quality and innovation, making it a must-follow on social media platforms. The new cap styles reflect this ethos, combining practicality with striking aesthetics.

The 2Way Cap – Versatile and Stylish

The 2Way Cap allows wearers to easily switch up their style. With a reversible design featuring both a short and long brim, it provides versatility for different looks. The short brim offers an active and casual vibe, emphasizing the face's contours for a youthful appearance. On the other hand, the long brim casts a gentle shadow, creating a calm, natural aesthetic.

Available in beige, navy, and black, this unisex cap is made from superior cotton twill, reflecting the meticulous craftsmanship typical of South Korean products. With a retail price of ¥7,700 (tax included), the cap is perfect for any fashion-forward individual looking to express their style.

EEE Pocket Camp Cap – A Statement Piece

The EEE Pocket Camp Cap is another highlight from elldu. This model comes in eye-catching colors such as burgundy/navy, beige/navy, and grey—each radiating a playful yet bold character that stands out in any setting. The right side of the cap features a practical pocket for storing small items, while the front displays the bold “EEE” lettering that defines the brand’s identity.

Crafted from 100% cotton in a 5-panel design, the EEE Pocket Camp Cap not only raises the bar for outdoor style but also guarantees comfort and durability. With a free size adjustable between 54-60cm, it offers a perfect fit for anyone seeking a blend of style and functionality at a price of ¥8,800 (tax included).

Pop-up Shop Experience

The pop-up shop at Nakameguro Tsutaya Bookstore offers a unique opportunity for customers to experience elldu's creations firsthand. From October 17 to November 9, visitors can try on and purchase their favorite pieces in a chic and trendy environment. This event is not to be missed by collectors, fashion enthusiasts, and casual shoppers alike.

For those eager to discover more of elldu’s offerings, visit CAViAR PRODUCTS at caviar-products.jp or their Instagram. Whether exploring new styles or looking for that perfect accessory, elldu promises a fresh take on fashion, making their caps a must-have this season.

Get ready to enhance your wardrobe with the innovative designs from elldu, and experience firsthand why this brand is taking the fashion scene by storm!