#Japan #Tokyo #ALSOK #Kirin Beverage #Delicious Immunity Care

Nationwide Initiative for Seniors

In an effort to address ongoing health challenges affecting the elderly, Kirin Beverage Company, led by President Akihiro Inoue, is launching a new initiative in collaboration with ALSOK Corporation, under President Ikuni Kayagi. Beginning September 2025, over a month, this program will distribute approximately 20,000 bottles of the functional food product 'Delicious Immunity Care' to residents at ten care facilities across eight cities in Japan.

On August 29, 2025, representatives from both companies, along with facility managers, gathered at Home Station Sakuragaoka Park to announce the initiative's details and the rationale behind it.

Program Overview

• - Facilities: Operated by ALSOK Corporation, covering eight cities and ten facilities nationwide.
• - Duration: From September 1, 2025, for about a month.
• - Product: 'Kirin Delicious Immunity Care' in 100ml bottles, totaling around 20,000 bottles.
• - Delivery Method: Staff will provide one bottle daily to interested residents.

Background

The summer of 2025 is anticipated to exhibit characteristics of early onset, high temperatures, and prolonged duration, as indicated by the Japan Meteorological Agency's three-month forecast. Predictions suggest continued high temperatures from September to November, hinting at a lingering oppressive heat. In light of this, Kirin aims to support the immunity of elderly residents through this new initiative, addressing the health challenges they face during the summer months.

Feedback from the Residents

During lunch at Home Station Sakuragaoka Park, residents had a chance to taste 'Kirin Delicious Immunity Care'. Many voiced their delight, commenting, "It's not overly sweet and quite tasty," while others exclaimed, "I never expected it to be this good!" They expressed enthusiasm about enjoying it together every day.

Insights from ALSOK

Commenting on the initiative, Mr. Ochi, Deputy Manager from ALSOK's Care Division, mentioned, "Our caregiving operations encompass around 200 facilities, catering to approximately 25,000 individuals annually. Maintaining the health of our residents is crucial, especially during a summer filled with extreme temperatures and significant temperature variations indoors and outdoors. After recognizing these challenges, we are thrilled to partner with Kirin to provide 'Delicious Immunity Care' to residents across ten facilities. The unique effects of the plasma lactobacillus found in this product are expected to support healthy immune function, which is especially important during what is expected to be a hot September. We have high hopes for this initiative within our caregiving environments."

Comments from Facility Director

Matsumura, the Director of Home Station Sakuragaoka Park, also noted, "Many elderly individuals struggle with hydration during the hot summer. We've been vigilant about monitoring their fluid intake each day. Given that they often can't drink large amounts at once or might hesitate to consume water, we make various accommodations, such as offering jelly if they don’t prefer tea or allowing them to choose beverages from vending machines. Having 'Kirin Delicious Immunity Care' incorporated into our offerings is invaluable for enhancing hydration and health management. We aim to maintain this practice beyond just winter, ensuring that our residents benefit from immune care throughout the summer."

Kirin Beverage's Perspective

Aizawa, a Marketing Manager from Kirin Beverage, shared, "This summer has continued to exceed regular temperature expectations, significantly impacting our health. We have recognized a pressing need to manage the health of elderly individuals in light of recent heatwaves. After discovering the potential benefits of plasma lactobacillus for seniors, we were thrilled to partner with ALSOK. We hope this initiative brings joy to residents as they engage in daily health management with 'Kirin Delicious Immunity Care' during these hot months. Moving forward, our aim is to continue targeting elderly individuals and contribute positively to their health through plasma lactobacillus.'

Product Details

1. Product Name: 'Kirin Delicious Immunity Care'
2. Availability: Nationwide
3. Volume and Packaging: 100ml; PET bottle
4. Price: 149 yen (tax excluded)
5. Notification Number: J702

About the Functional Food

Notification Statement: This product contains plasma lactobacillus (L. lactis strain Plasma), known to support the maintenance of healthy immune function by interacting with pDCs (plasmacytoid dendritic cells).
The product aligns with dietary guidelines emphasizing a balanced diet that includes staples, main and side dishes. It is not officially approved by the government and does not aim to diagnose, treat, or prevent diseases. It is not designed for individuals with health issues, minors, pregnant women, or nursing mothers. Recommended intake is one bottle daily.