#Sustainability #Japan #Shinjuku #Pal System #TVCM

Pal System Launches New TV Commercial

Pal System Co-operative Alliance, headquartered in Shinjuku, Tokyo, is thrilled to announce the airing of two new TV commercials beginning March 23rd. The commercials feature the catchphrase, "Because it’s Pal!" showcasing the quality and sustainability that lies behind the various products offered by Pal System.

Understanding the Message Behind the Commercial

In these new commercials, Pal System highlights three key products: "Madekko Chicken Nuggets" and the "Cooking Set." The commercials feature the official Pal System character, "Konsen-kun," who embodies the connection between people, the community, and the environment. His message is simple yet powerful: "Deliciousness is connected. Because it’s Pal!" This phrase emphasizes not only the taste and quality of the food but also the peace of mind that comes with knowing it was made with care for both people and nature.

This slogan encapsulates Pal System's approach, which fosters trust with producers and carefully considers the environmental impacts of their products. This dedication to sustainability ensures that every delectable bite is not only enjoyable but also responsible.

Commercial Details

Ad Spots

• - Cooking Set: 30 seconds Watch Here
• - Cooking Set: 15 seconds Watch Here
• - Madekko Chicken Nuggets: 15 seconds Watch Here

Broadcast Information

• - Air Date: March 23, 2026
• - Broadcast Areas: Kanto, Shizuoka, Niigata, Fukushima, Yamanashi, Nagano
• - Official CM Announcement Page: Learn More

Celebratory Campaign: To commemorate the launch, Pal System is offering an exciting promotional campaign for new subscribers until April 7, 2026. Everyone who joins will receive a complimentary sample of the Madekko Chicken Nuggets (450g).

• - Campaign Details

Trial Delivery Service

• - Pal System is also offering a "Trial Delivery" service that allows potential new members to enjoy their products for three weeks. By signing up during the campaign, subscribers will receive a coupon worth 1,000 yen for shopping during the trial. Additionally, those who sign up through the trial will have access to an exclusive deal: an enhanced "Standard Satisfactory Trial Set" priced at only 380 yen, which includes two sets of the "Directly Sourced Pork Stir-fried Set."
• - Trial Delivery Details

Standard Satisfaction Trial Set

• - For those contemplating joining, Pal System offers a concrete way to test the taste and practicality of its products through the "Standard Satisfaction Trial Set." Available at a discounted price until June 1, this set offers popular staple items along with an additional set of the "Directly Sourced Pork Stir-fried Set" for just 780 yen.
• - Standard Trial Set Details

Product Features

Madekko Chicken Nuggets

The nuggets are made from chicken breast sourced from Iwate Prefecture, renowned for its rich flavor. In addition to being delicious, the production site also engages in sustainable energy practices such as power generation.

• - Nuggets Product Page
• - Sustainable Nugget Secrets

Cooking Set

The Cooking Set consists of domestic vegetables and meats, specifically designed for cooking novices. It allows for quick meal preparation while minimizing food waste through the use of imperfect vegetables, thus contributing to reducing food loss both at the production level and in households.

• - Cooking Set Product Page
• - Sustainable Cooking Page

Pal System Co-operative Alliance is dedicated to forming deep connections among communities through each delicious product they provide, reminding us all that every meal can be a step towards a more sustainable world.