#Harajuku #SWEET PALACE #SWEET BOX

SWEET PALACE: A Sweet New Addition to Harajuku's Crepe Scene

On August 11, 2025, a delightful new crepe stand named SWEET PALACE opened its doors on the famous Takeshita Street in Harajuku, Tokyo. Operated by Noah Co., Ltd., headed by CEO Tomoki Sayama, this brand-new establishment aims to breathe fresh life into the popular crepe culture that has long thrived in this vibrant district.

A Sister Brand to a Local Favorite
SWEET PALACE is a sister brand of the well-loved crepe shop SWEET BOX, which has been at the forefront of Harajuku's crepe boom. This new venture focuses on providing a custom experience for its customers, featuring a wide array of traditional mochi-like crepe bases paired with an enticing selection of toppings, including fruits, ice cream, and cakes. The emphasis on customization allows patrons to design their perfect crepe, ensuring that each visit is unique.



Variety of Crepe Options
SWEET PALACE's menu is thoughtfully divided into four main categories: Fresh Crepes, Ice Crepes, Hot Crepes, and Food Crepes. This range caters to both dessert lovers and those looking for a savory meal. The casual ambiance makes it an ideal stop for a quick treat while exploring the colorful streets of Harajuku.

The crepes are not only delicious but also visually appealing, making them perfect for Instagram photos. The shop's design and the quality of its offerings align perfectly with Harajuku's character - stylish, fun, and full of life. SWEET PALACE embodies the spirit of its location, aiming to become a new hotspot along Takeshita Street, where visitors can enjoy