#Japan #Tokyo #ABC-MART #Gakken #Hawkins

Unleashing the Wild: ABC-MART's New Dinosaur and Shark Sneakers

ABC-MART has once again teamed up with Gakken to thrill sneaker enthusiasts and young learners alike, launching a new line inspired by dinosaurs and marine life. The collaboration brings to life the latest sneaker designs featuring the popular themes derived from Gakken's "Gakken's Live Encyclopedia Extreme.," which captivated audiences last year. The new collection introduces the "MACH DINO-X" and "MACH SHARK-X,” each available in two vibrant colors starting September 10 at ABC-MART stores and online.

In this special edition, sneaker lovers can expect a variety of features left unturned. To sweeten the deal, customers who purchase these sneakers will receive a limited-edition booklet and an original sticker on a first-come, first-served basis. The special campaign highlights the collaboration's commitment to blending education with practicality through fashionable footwear.

Details of the Collaboration

The latest partnership marks the fourth installment in a series that began with the release of "MACH DINO" in 2024, followed by "DINO SANDAL" in 2025. This iteration showcases a new dial fit system that improves the sneaker-wearing experience, making them ideal for kids. The designs reflect the grandeur of a "Tyrannosaurus Rex" and a fierce shark, satisfying the cravings of both dinosaur and shark fans with striking visual appeal.

Key Features

1. Quick-Fit Dial System:
The MACH series sneakers use a technical dial mechanism for seamless wear and removal. With a simple press and turn, the sneaker fits like a glove, allowing kids to wear their shoes independently. Just a quick push of the button makes removal just as easy!

2. Vibrant Design Inspired by Nature:
The sneakers flaunt an eye-catching design that resembles an open-mouthed dinosaur and shark. Unique elements like dinosaur claw marks on the heels and shark fin designs offer an aesthetic that excites young adventurers. Moreover, the holographic eyes on the toes shine brightly, while the dial section features illustrations of the T-Rex and great white shark from the encyclopedia series, amplifying their charm.

3. Anti-Mismatch Features:
The sneakers also come with removable insoles designed with asymmetric patterns to prevent mismatches. These insoles not only look appealing but are also easy to clean, ensuring freshness with every wear.

4. Exclusive Packaging Design:
The special in-box design embodies the thematic essence of Gakken's encyclopedia, making it a collectible item for both parents and children.

Promotional Offers for Buyers

As part of the promotional campaign, customers buying the HAWKINS "Gakken's Live Encyclopedia Extreme" shoes will also receive an original sticker and booklet, making their purchase even more rewarding. The promotional items will be available starting from September 10, 2026, at all participating ABC-MART locations and online stores. Note that these are subject to availability and only one item per purchase.

Product Summary

• - Tyrannosaurus Sneakers:

- Price: ¥6,490 (tax included)
- Colors: RED, YELLOW
- Sizes: 17.0cm – 22.0cm (including half sizes)

• - Shark Sneakers:

- Price: ¥6,490 (tax included)
- Colors: BLACK/AQUA, NAVY
- Sizes: 17.0cm – 22.0cm (including half sizes)

About Gakken's Encyclopedia Series

Gakken's "Extreme Live Encyclopedia Tyrannosaurus" and "Shark" books, priced at ¥2,420 (tax included), will be available on November 27, 2025. These books meticulously cover everything about T-Rex and various shark species, providing engaging content for young minds. For more information on these encyclopedias, check Gakken's official publishing site.

Company Overview

ABC-MART, established on June 6, 1985, is a pioneer in retailing shoes, clothing, and various products in Japan. Led by CEO Yoshikazu Hattori, the company is headquartered in the Mori JP Tower, Azabudai, Tokyo.

For inquiries, feel free to contact us: