Revolutionizing Corporate Communication with AI-Powered Video Avatars

In a world where efficient communication is critical for maintaining stakeholder engagement, Japanese startup Mavericks has unveiled an innovative solution designed specifically for busy executives. They have launched a new plan for developing AI avatars and accompanying voices that automate video communication. This groundbreaking initiative aims to alleviate the time constraints faced by the upper management of organizations in disseminating essential information.

The Power of Video Communication

In recent years, the necessity of utilizing video for corporate messaging has become increasingly apparent. Video allows organizations to express their vision and corporate strategy more dynamically than traditional text-based communication. Research indicates that employees working for companies that actively integrate video in their communication are significantly more likely to believe that their companies are prepared for future work environments. Moreover, those environments see an improvement in employee engagement and perceptions of their work conditions.

For instance, at Rakuten, CEO Hiroshi Mikitani utilized AI avatar technology for an earnings report video that sparked considerable interest. This instance is a clear demonstration of the effectiveness and convenience of AI avatars, leveraging technology to communicate timely and impactful messages without demanding additional time from busy executives.

The Challenge of Time

Despite the potential benefits, many organizations still struggle to adopt video communication effectively. A global study by Vimeo revealed that only about 30% of business professionals regularly received video messages from top management. Traditional methods such as email and printed corporate newsletters remain the dominant means of internal communication, highlighting a significant gap in video adoption.

A key barrier to entry for video communication is the demanding schedules of executives. The logistics involved in shooting videos, including studio arrangements and rescheduling, often consume valuable time that executives could allocate to strategic decision-making.

Mavericks’ Innovative Solution

To tackle this challenge, Mavericks has developed a cutting-edge AI avatar solution. By capturing an executive's image and voice just once, the company can create high-fidelity AI avatars and voice models. This technology allows executives to produce authentic-looking videos at any time by simply entering text or materials into their platform, NoLang. The need for physical filming is significantly reduced—after the initial setup, executives can focus on their core responsibilities, while their AI counterparts engage stakeholders around the clock.

Simple Three-Step Process

1. Creation: Initial shooting and recording are conducted in a specialized studio. The resulting data is transformed into a precise AI avatar and voice model that accurately reflects the executive's expressions and tone.
2. Video Production: Customers can utilize the AI avatar and voice models on NoLang, creating videos without any need for specialized editing skills. Just select the avatar, enter text, and watch the magic happen.
3. Distribution: The videos are ready for diversified applications, whether for internal corporate communication, promotional outreach, or investor relations. Organizations can disseminate content efficiently and effectively, ensuring timely engagement.

Advantages of AI Avatars

Implementing AI avatars provides various strategic benefits beyond mere efficiency in video production. These advantages greatly enhance corporate communications.

- Cost Savings: Executives save time and resources previously spent on production, enabling them to devote attention to high-value activities.
- Risk Mitigation: AI avatars provide consistency in messaging, minimizing the risk of miscommunication and enhancing compliance.
- Global Reach: Mavericks’ technology allows for multi-language support, ensuring that voice messages reach diverse audiences without losing context.
- Brand Image: Continuous visibility of executive leadership in communications helps solidify corporate branding, leaving a lasting impression on stakeholders.

Application Examples

- Investor Relations: The AI tool can generate timely earnings report videos that capture essential updates, thereby keeping investors informed without delays.
- Employee Engagement: Internal communications become more vibrant when messages come through authentic avatars, fostering a deeper connection with the company’s leadership.
- Sales and PR: Integrating existing materials into NoLang enables the production of impactful sales presentations that resonate well with audiences.

Future Endeavors

Mavericks is committed to transforming corporate communication beyond conventional limitations. They envision a future where technology underscores interactive dialogue capabilities, ensuring that organizations can harness the full potential of video communication.

Contact Information

For those interested in exploring Mavericks’ innovative solutions, additional information is available:

- Official Website: NoLang for Business
- Application for Corporate Plans: NoLang Application
- Request for Materials: Request Docs
- Contact for Inquiries: Contact Us

Mavericks stands at the forefront of generative AI development, eager to assist enterprises in overcoming their unique challenges through advanced technology.