#Japan #Tokyo #Licca-chan #Narumiya #Mini Doll

The Launch of 'Puchi Licca-chan' Mini Doll Series

Excitement is building as Narumiya International announces the debut of its mini doll series, 'Puchi Licca-chan,' scheduled for release on February 14, 2026. This new collection, crafted in collaboration with Takara Tomy, features characters from Narumiya’s popular apparel brands, captivating fans both locally and internationally.

What is 'Puchi Licca-chan'?

The 'Puchi Licca-chan' series introduces approximately 7 cm tall mini dolls, which are roughly one-third the size of the traditional Licca-chan dolls. Designed for collecting, displaying, and sharing, these mini dolls retain the signature traits of the original Licca-chan, including rooted hair and distinctive features like the playful gaze directed to the left. The fashion-forward dolls allow for easy outfit changes, providing a fun and interactive experience for children and collectors alike.

Mystery Box Adventure

Each 'Puchi Licca-chan Narumiya Characters Collection' mystery box includes one out of six randomly selected characters. With a retail price of 1,650 yen (tax included), these collectible boxes will be available in toy specialty stores, department stores, convenience stores, and online marketplaces, including the Takara Tomy official shopping site. The surprise element of the mystery boxes has proven to be a major draw, appealing to both children and adult fans.

A Collaboration Inspired by Nostalgia

This project reflects a unique collaboration, merging the cultural essence of 'Heisei girl' trends with the beloved Licca-chan brand, which boasts a vast fanbase around the globe. This delightful mini doll collection is designed to engage a wide demographic, from young children to 'kidalts'—adults who faithfully embrace their playful interests.

Key Features of the 'Puchi Licca-chan Narumiya Characters Collection'

• - Character Lineup

- The collection showcases six charming characters: Nakakura-kun, Hana-chan, Berie-chan, Blue Berie-chan, Mint-kun, and Lucky. Each mini doll is crafted with exquisite detail, reflecting the individuality and charm of its respective character.

• - Fun Display Options

- Designed with a stable base for easy display, these mini dolls can stand on their own while allowing for dynamic posing, making them perfect for decorating desks or shelves.

• - Portable Design for Adventure

- With a loop on their hoods, the mini dolls can be clipped onto bags or carried in pouches, making them great companions for outings, playdates, or casual photography sessions. The versatility offers a chance to personalize and enhance everyday experiences.

Product Overview

• - Product Name: Puchi Licca-chan Narumiya Characters Collection
• - Release Date: February 14, 2026
• - Retail Price: 1,650 yen (including tax)
• - Specifications: Mystery box containing one of six options
• - Target Age: 3 years and older
• - Package Size: H90×W55×D55 mm
• - Product Size: Approximately 7 cm tall (the first series features hooded designs around 8 cm)
• - Availability: National toy specialty stores, department stores, convenience stores, online, and the official Takara Tomy mall.

About Licca-chan

Licca-chan, a dressing doll created in 1967, has consistently evolved alongside contemporary trends, fulfilling the dreams and aspirations of children through a range of products. Known for its imaginative play features and fashionable doll accessories, Licca-chan has captured the hearts of generations, standing the test of time. In recent years, the brand is also gaining traction among adults, with deeper engagement through social media platforms.

For more information, visit the official Licca-chan website at Licca Official Site.

About Narumiya International

Based in Tokyo, Narumiya International has been a leader in children's fashion, featuring renowned collections such as Petit Main, LoveToxic, and Mezzo Piano. The company prides itself on providing high-quality and fashionable apparel for children and juniors. In 2025, Narumiya celebrates 40 years of contributing to the kids’ clothing industry.

Explore more at Narumiya Online.