Introducing the Cool Cape
RE Shopping has unveiled a fantastic new product designed for fans of the Fukuoka SoftBank Hawks: the 'Cool Cape'. With an impressive 6,000 fans already added to the official LINE account before its launch, this innovative cooling item is set to transform how fans enjoy summer baseball games. Starting today, April 20, at 12:00 PM, the Cool Cape will be available for pre-sale on RE Shopping's website.
Development Background: Tackling the Heat of Summer
As record-breaking heat hits Japan, the demand for cooling products has surged. Summer 2025 is expected to be particularly challenging, prompting discussions about heat-related health risks at stadiums. Fans often express concerns about being too hot, which hampers their enjoyment of the game. In response, the Cool Cape was created as a solution, allowing fans to cheer on their team comfortably even during the hottest days.
Feature 1: Instant Cooling with Just Water
The standout feature of the Cool Cape is its non-electric cooling mechanism. Simply wet the cape, give it a gentle squeeze, and shake it a few times to create evaporative cooling, reducing the perceived temperature by 15°C (as measured by the manufacturer). Fans can quickly cool off during games using bottled water, and the cape can be recharged as necessary, ensuring prolonged comfort without the worry of batteries running out.
Feature 2: UV Protection
In addition to its cooling capabilities, the Cool Cape boasts a 98% UV cut (UPF 50+) feature. With its poncho design and hood, it provides comprehensive protection from both heat and harmful sunlight. The garment is easy to put on and take off, thanks to its button closure, and cleaning is a breeze as it can be machine washed.
Feature 3: Encouraging Unity Through the Support Towel
The Cool Cape is not just a cooling poncho; it comes with a support towel (approximately 30cm x 84cm) designed to enhance the cheering experience. While the cape keeps the body cool, fans can use the towel to wipe their neck or wave it during the game, fostering a delightful atmosphere. The towel's size is perfect for both children and adults, allowing families to match their cheers in style.
Simple Three-Step Usage
Using the Cool Cape is incredibly straightforward:
1.
Wet and Squeeze — Use bottle water or tap water available at the stadium to prepare your cape.
2.
Shake — Shake it 5-6 times to activate the cooling effect.
3.
Wear — Put on the cape, ensuring you’re covered from neck to head with the hood.
The Cool Cape is perfect not only for ball games but also for theme parks, summer festivals, BBQs, and outdoor sports events.
Diverse Color Options
The product is available in three main colors: yellow, pink, and black, alongside special designs featuring popular players like Yanagida and Shuto in those colors. With a total of 9 variations, fans can choose a style that best fits their cheering spirit.
Purchase Information
The Cool Cape is available for ¥10,000 (including tax) and can be purchased through the RE Shopping website or the RentEase app. Existing users can utilize their points without needing to register again.
Promotions and Campaigns
Customers buying the Cool Cape will be entered into two special campaigns: 1) a lottery for premium tickets and exclusive merchandise, with a total of 104 prizes available, and 2) a chance to win pairs of game tickets every month by following the official LINE account.
Advertising at the Mizuho PayPay Dome
Starting May 1, promotional banners for the Cool Cape will be visible on the armrests of about 20,000 seats in the Mizuho PayPay Dome, heightening exposure to the product among the more than 3 million annual visitors.
About PropTech Japan
PropTech Japan, the company behind this innovative product, focuses on delivering smart, comfortable living solutions. Their commitment to enhancing people's lives through technology is evident in their approach to developing the Cool Cape.
For more details, visit
the RE Shopping website or
PropTech Japan's site.