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AEON’s Inspiring English Word Contest

AEON, headquartered in Shinjuku, Tokyo, has always been at the forefront of language education since its establishment in 1973. This time, it has launched a unique initiative to engage its students in selecting a word that embodies the spirit of 2025.

From October 14 to November 30, 2025, AEON invited students from AEON and AEON Kids to share their thoughts and reasons behind choosing a word that highlights their personal experiences or aspirations for the coming years. The campaign aimed to not only stimulate students' English skills but also to cultivate their creativity and self-expression.

The contest saw entries from many enthusiastic students, each with their unique stories and reasoning behind their selected words. After careful deliberation by AEON’s teacher trainers, the winners were revealed in two categories: the general category for high school students and the kids category.

Contest Results

In the general category, the word “transform” was crowned the Grand Prix winner, resonating with the spirit of change and personal growth. Meanwhile, in the kids category, “confidence” emerged as the standout choice, embodying the importance of self-belief in young learners.

The runners-up were also recognized for their exceptional contributions; in the general category, “encounter” (a testament to new experiences) won the second place, and in the kids category, “newborn” (symbolizing new beginnings) was awarded the same.

These selections reflect AEON’s commitment to enhancing global communication skills among its students and dismantling language barriers. By fostering an environment that encourages exploration and dialogue, AEON continues to empower learners of all ages.

AEON's Mission and Approach

AEON's philosophy centers around breaking down language barriers, thus enabling people to flourish on the global stage. With over 50 years of experience, AEON employs a dual approach of knowledge acquisition and practical training to effectively improve communication skills. Both adults and children can benefit from English and Chinese language lessons, crafted to cultivate conversation abilities relevant to everyday life and business communication.

Since becoming part of the KDDI Group in 2018, AEON has integrated cutting-edge EdTech innovations into its educational framework. By combining face-to-face instruction with online resources, conversation apps, and AI technologies, AEON tailors its teaching methods to cater to diverse learner needs, ensuring optimal enhancement of language skills.

With initiatives like the English word contest, AEON not only reinforces its dedication to language education but also showcases the creative potential of its students as they engage with the English language. This contest is a reflection of AEON’s ongoing mission to support learners in becoming confident global citizens.

For more information about AEON and its programs, please visit the official website here. Follow AEON on Instagram, X, and Facebook for the latest updates.