#Japan #Tokyo #PUMA #Salehe Bembury #Travel Wear

PUMA x Salehe Bembury Travel Wear Collection Launch

On June 4, 2026, PUMA Japan will launch an exciting new collection called "PUMA x Salehe Bembury Travel Wear" at 4:00 PM. This collaboration with renowned footwear designer Salehe Bembury promises to bring a fresh take on functional sportswear, perfect for the upcoming summer when the world’s largest soccer event will take place.

A Tribute to Diverse Cultures

This unique collection captures the essence of soccer not just as a sport but as a celebration of identity, culture, and community. With designs inspired by geographical landscapes, natural elements, cultural symbols, and architecture from 11 different countries, each item tells a story of its respective national team. By cleverly infusing these cultural elements, PUMA and Salehe aim to create apparel that resonates deeply with players and fans alike.

From iconic tracksuits to classic silhouettes like jerseys, t-shirts, and shorts, the collection showcases a reimagined approach led by Bembury’s distinctive design ethos. Each piece is tailored for comfort and continuity, reflecting the journey players undertake from their travels to game day appearances. The standout item, the "KING" tracksuit, is designed not only for athletic performance but also for style that transitions smoothly into everyday life.

Innovation Meets Functionality

One remarkable feature of this collection is the innovative "Velum SB Nitro WC" shoe, reconfigured with signature silhouettes reflecting the essence of travel. Utilizing UV reactive technology, the shoes change colors in response to sunlight, symbolizing the dynamic environments athletes encounter on their global journeys. This thoughtful design seamlessly blends both functionality and expression.

Dominique Gathier, PUMA Teamsport Vice President, emphasizes the philosophy behind this collection: "Football is more than just a game; it is a canvas for showcasing identity and our roots. The Travel Wear collection embodies this concept. The KING line has a rich history but is continuously evolving. By fusing Salehe's unique perspective on nature and culture, we've crafted a collection that serves athletes while also resonating with fans."

Salehe Bembury also shares his thoughts: "This collection respects the history of the KING series while expanding its vision. The Travel Wear incorporates the natural and cultural backgrounds of each national team into the design, aiming for styles that transition from the pitch to daily life. It is a collection that seamlessly connects performance and lifestyle, creating a narrative that goes beyond the field."

Availability

The "PUMA x Salehe Bembury Travel Wear" collection will be available at the PUMA Store in Harajuku Cat Street, PUMA Store Osaka, the official PUMA online store, PUMA app, and select retailers. For information on stockists, customers are encouraged to check individual retailer websites, as product availability may differ by location. Please note that release dates and sales locations are subject to change.

Product Pricing

Here are some highlights from the new collection:

• - PUMA x FPF x Salehe Bembury KING TRACK JACKET: ¥30,800 (Product No: 635099) - Color: 64
• - PUMA x FPF x Salehe Bembury KING TRACK PANTS: ¥26,400 (Product No: 635100) - Color: 64
• - PUMA x FPF x Salehe Bembury KING JERSEY: ¥15,400 (Product No: 635101) - Color: 40
• - PUMA x FPF x Salehe Bembury KING TEE: ¥10,450 (Product No: 635102) - Color: 41/87
• - PUMA x FPF x Salehe Bembury KING POLO: ¥18,700 (Product No: 635103) - Color: 65
• - PUMA x FPF x Salehe Bembury KING SHORTS: ¥14,300 (Product No: 635104) - Color: 64
• - Velum SB Nitro WC: ¥28,600 (Product No: 409419) - Color: 01

As we look forward to the competitive spirit ignited by the upcoming global tournament, the PUMA x Salehe Bembury Travel Wear collection is set to not only equip athletes but also inspire fans around the world.