Pixee Medical Enhances U.S. Operations with New Marketing VP Pierre Couture

Pixee Medical Welcomes Pierre Couture as Vice President of Marketing

Pixee Medical, a leading innovator in Augmented Reality (AR) navigation specifically designed for orthopedic surgery, is delighted to announce the appointment of Pierre Couture as its new Vice President of Marketing. This strategic move aims to accelerate the company’s commercial growth within the United States, adhering to the increasing demand from orthopedic surgeons nationwide.

Being at the forefront of modern surgical technology, Pixee Medical is dedicated to reshaping orthopedic procedures. Pierre Couture joins the team with substantial experience, particularly in computer-assisted orthopedic surgery, having spent over 20 years in the industry. Most notably, he has played a critical role in driving the adoption of robotics for orthopedic surgeries and was instrumental in leading the development and successful market introduction of the ROSA® Knee robotic platform.

In his new role, Couture will focus on implementing a global marketing strategy designed to facilitate broader adoption of Pixee Medical’s innovative surgical navigation tools. He will prioritize education and outreach among surgeons to highlight the significant benefits that augmented reality navigation can offer. As Couture put it, "The orthopedic market is evolving rapidly, creating a clear demand for a robust guidance solution for total knee replacements, particularly in Ambulatory Surgery Centers (ASC). Pixee's augmented reality system offers the right blend of efficiency, accuracy, and user-friendliness."

CEO of Pixee Medical, Sébastien Henry, expressed great confidence in Couture's capabilities, stating, "Pierre's track record speaks for itself; he is adept at taking advanced innovations and elevating them to the new standard of care. As augmented reality solutions evolve beyond traditional robotics, his leadership is set to accelerate adoption across practices and make our technology indispensable for orthopedic professionals."

This appointment coincides with Pixee Medical's plans to expand its U.S. workforce in 2026, targeting positions that are essential for both commercial growth and operational support. The company recognizes that with the increasing complexities and demands of orthopedic surgery practices, their cutting-edge AR solutions must be matched with knowledgeable professionals to provide comprehensive service and support.

Attendees at the upcoming American Academy of Orthopedic Surgeons (AAOS) Annual Meeting, scheduled for March 3 to 5, 2026, at the New Orleans Ernest N. Morial Convention Center, will have the opportunity to meet Couture and the Pixee Medical team at booth #639. Attendees will be invited to experience firsthand the latest advancements in Pixee's AR navigation solution, designed to elevate the standards of surgical navigation and outcomes.

For further insight, Pixee Medical's pioneering products utilize augmented reality to enhance the precision of surgical procedures, having been successfully employed in more than 10,000 surgeries across 20 countries. This showcases their commitment to developing clinically proven, impactful solutions for orthopedic surgeons.

In summary, as Pixee Medical embarks on this ambitious growth journey under the leadership of Pierre Couture, it is poised to redefine the landscape of orthopedic surgery with its innovative technologies. For more information on Pixee Medical and its initiatives, visit www.pixee-medical.com.