Experience the Excellence of Houraisen Sake in Collaboration Event with Everylive
Everylive Corporation, headquartered in Minato City, Tokyo, is thrilled to announce a unique collaboration event with the renowned Houraisen Brewery, based in Aichi Prefecture. This exciting virtual event aims to bring together sake enthusiasts and provide them the chance to win premium selections of Houraisen's signature sake during the event period from November 11 to November 20, 2025.
Event Overview
The collaboration event, titled "Houraisen × Everylive: Let’s Toast to Aichi's Famous Sake!", will be streamed live on Everylive’s platform. Participants can engage in various activities and challenges during the event, and top winners will receive exquisite sake prizes, including:
- - Houraisen Junmai Daiginjo Sora 720ml
- - Houraisen Junmai Daiginjo Maho 720ml
- - Houraisen Umeshu with Shiso 720ml
To participate and watch the event, just click the following link:
Everylive Event Participation.
About Houraisen Brewery
Founded in 1864, Houraisen Brewery has a rich history rooted in Aichi Prefecture’s Okumikawa region. The brewery prides itself on its meticulous rice cultivation and brewing processes, ensuring premium quality sake. They begin their process by polishing rice in-house to maintain control over the quality of their ingredients.
Through embracing modern solutions and technology, Houraisen has not only refined their product quality, resulting in rich aromatic experiences but has also managed to preserve and enrich the local job market. Since 2005, they have expanded their efforts to include rice farming to secure high-quality raw materials, utilizing local rice paddies for cultivation.
Additionally, to promote sustainability, Houraisen Brewery distills sake lees to create shochu, maximizing resource use and ensuring no waste. They also produce unique products like ginjo grappa and other liqueurs made from locally sourced fruits, like plums and blueberries, further diversifying their offerings.
Want to learn more about Houraisen? Visit their official website here:
Houraisen Official.
About Everylive Corporation
Operating under the mission of “Good for Everyone,” Everylive Corporation is dedicated to creating a positive world through diverse forms of connection and new experiences. The company seeks to foster positive interactions among users by presenting a comprehensive entertainment platform.
Everylive is based in the Toranomon 1-Chome MG Building, Minato City, Tokyo, and was established on February 1, 2022. In addition to organizing the upcoming event, they operate the inclusive entertainment platform