New Matcha Chocolate Delights from Seven-Eleven Celebrate Spring Season

As spring approaches, Seven-Eleven Japan is thrilled to announce the launch of its latest lineup of seasonal chocolate snacks featuring Uji matcha. Starting March 31, customers can indulge in three new products that highlight the rich flavors and unique textures of matcha, making them perfect for any spring outing or a calming snack break.

The thoughtfully curated matcha treats showcase a variety of textures, including crispy layers, crunchy bites, and delightful twists, each crafted to capture the essence of Uji matcha's deep, aromatic profile.

Introduction of Spring Treats

Seven-Eleven’s new matcha chocolate offerings are designed to celebrate the peak matcha season, just as new tea leaves begin to be harvested. With matcha’s popularity surging during this time, the convenience store giant has rolled out three exciting products that promise to satisfy sweet cravings with a delightful burst of flavor and texture.

1. Seven Premium Uji Matcha Mille-Feuille

Price: ¥258 (including tax: ¥278.64)
Release Date: March 31, 2023 (available in phases)
Availability: Nationwide
This divine dessert delicately layers crispy pastry with creamy goodness, all enveloped in a luscious Uji matcha chocolate coating. This treat is a must-try for matcha lovers craving a profoundly rich flavor balanced by the satisfying crunch of the pastry.

2. Seven Premium Crunchy Matcha Chocolate

Price: ¥248 (including tax: ¥267.84)
Release Date: March 31, 2023 (available in phases)
Availability: Nationwide
These bite-sized crunchy chocolates feature a delightful mix of sweet adzuki bean candies and an irresistible crunchy texture. The experience is elevated by the perfect balance of bitter and sweet notes from the Uji matcha chocolate, creating a harmonious flavor in every bite.

3. Seven Premium Uji Matcha Coated Karinto

Price: ¥248 (including tax: ¥267.84)
Release Date: March 31, 2023 (available in phases)
Availability: Nationwide
Indulge in sweet karinto sticks, lovingly coated with fragrant Uji matcha chocolate. The crunchy texture of the karinto complements the delicate bitterness of the matcha, creating a delightful snack that is hard to resist.

A Comment from the Team

A spokesperson from Seven-Eleven remarked, “We are excited to bring a range of seasonal Uji matcha sweets that not only reflect the spirit of spring but also provide a variety of textures and flavors. This year, we've introduced multiple items that celebrate the unique qualities of Uji matcha, from crunchy to crispy textures. We encourage customers to explore our colorful matcha sweets and choose the one that matches their mood of the day.”

Conclusion

As you prepare for your spring outings or simply aim to enjoy a quiet moment, these new Uji matcha chocolate treats from Seven-Eleven promise to provide a quick and easy indulgence. Be sure to check out the unique flavors and textures available, but keep in mind that availability may vary by store and region.

Please note that prices may differ by location, and the tax-inclusive prices reflect the applicable tax rate of 8%. Products may not be available in all stores or regions, and images are for illustrative purposes only. For more information on product availability, visit Seven-Eleven’s website.