MHL. x CONVERSE
2025-06-27 02:35:06

MHL. and CONVERSE Unveil New Collaboration Model JACK PURCELL 1935

MHL. and CONVERSE Collaboration: A Timeless Classic



The JACK PURCELL sneaker, a legend in the world of footwear, is celebrating its 90th anniversary this year. MHL., the renowned brand known for its minimalist design philosophy, has been collaborating on this iconic sneaker since 2012. This year’s release, in time for the 2025 AW season, features the flagship model "JACK PURCELL 1935" with a fresh take that pays homage to its roots while incorporating modern technology and design.

This latest iteration of the JACK PURCELL model draws inspiration from its 1970s design, complete with archival features such as unique stitching and toe guard detailing. The upper is skillfully crafted from recycled cotton, reflecting MHL.'s commitment to sustainability. Comfort is paramount in this sneaker, which utilizes a new last and internal structure that accommodates the natural shape of the foot, providing a superior wearing experience.

In maintaining the classic and clean aesthetic associated with JACK PURCELL, MHL. has unified the colors of the upper, lining, and tapes. The result is a sophisticated design reminiscent of training shoes, making it versatile for various occasions. Additionally, the signature "smile" on the toe, a hallmark of the JACK PURCELL brand, has been designed in coordinated colors, ensuring it complements a wide range of styles and fits.

The collaboration is not only a tribute to the historical significance of the JACK PURCELL sneaker but also a statement piece that reflects the modern spirit of MHL. Wearing these shoes, one can embrace both style and comfort, transitioning seamlessly from casual everyday wear to refined, sophisticated outfits.

Starting June 27th, the new collaboration will be available for purchase at select MARGARET HOWELL and MHL. stores, as well as on the official mix.tokyo online store. The JACK PURCELL 1935 / MHL. 25 is priced at ¥20,900 (tax included) and comes in an extensive size range from 23.0cm to 28.0cm.

For more information on this collaboration or to make inquiries, customers can visit MARGARET HOWELL’s official website or contact TSI Holdings at 03-5785-6445. TSI Holdings, headquartered in Minato, Tokyo, and led by President Takeshi Shimokata, is the driving force behind this exceptional collaboration.

In conclusion, the MHL. x JACK PURCELL collaboration is a beautiful blend of history, culture, and innovation, ensuring that this iconic sneaker remains a relevant choice for modern sneaker enthusiasts. Whether you’re a longtime fan of the JACK PURCELL or a newcomer to the brand, this collaboration offers a unique opportunity to invest in a piece of footwear history that promises style and comfort for years to come.


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Topics Consumer Products & Retail)

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