#Japan #Tokyo #E-Commerce #GUNDAM #Hobby Products

Launching 'G Operation' in June 2025

We are excited to announce the initiation of our hobby retail and e-commerce business, 'G Operation,' starting from June 30, 2025. This venture, resulting from an acquisition agreement, will focus on selling products related to the beloved 'Mobile Suit Gundam' series, both through physical stores and online platforms.

In the initial phase, we will primarily utilize Amazon as our sales channel while reinforcing our product procurement strategies. Our focus will extend beyond Gundam-related merchandise to include a diverse range of hobby and character products, such as models, character goods, trading card games (TCGs), and much more. Alongside these efforts, we are also planning to open bricks-and-mortar stores to enhance the overall shopping experience for our customers.

Furthermore, we are thrilled to announce a change in the business name. Starting December 15, 2025, the operation will transition from its current title, 'Gundam Goods Specialty Shop 'G Operation',' to the new name, 'Hobby Play G Operation.' This rebranding reflects our commitment to creating an immersive shopping environment that caters to enthusiasts and collectors alike.

Our Business Vision

Our company has established itself in the domestic content market, focusing on manga, games, and characters. In alignment with our mid-term management plan developed in 2024, we are committed to executing our 'Japan Domestic Content Production Strategy.' This strategy aims to promote the development of various media formats for our content titles and enhance their commercialization. The launch of 'G Operation' is a significant step towards expanding our sales channels and strengthening our procurement capabilities.

We aspire to fulfill our mission of 'Filling the world's time with excitement and joy.' By advancing our retail initiatives, we aim to broaden our business opportunities within the hobby market. Our goal is to continuously improve our proposals to business partners and leverage our existing business foundation more effectively.

In conclusion, we are eagerly looking forward to the launch of 'G Operation' and the introduction of 'Hobby Play G Operation.' We believe that these strategic moves will not only bolster our market presence but also enhance our engagement with customers who share our passion for hobby products and character goods. Stay tuned for more updates as we embark on this exciting journey in the world of hobbies and collectibles!