#Japan #Tokyo #CHOYA #Umeshu #Gimmick Plus

Supporting Custom Diagnostics for Brands

Gimmick Plus, Inc. based in Nakano, Tokyo, led by CEO Yuki Okubo, extends its expertise in creating engaging diagnostic content through its service "Makko." Recently, they developed a unique diagnostic content called "#〇〇 Umeshu Diagnosis" in celebration of the 30th anniversary of CHOYA Umeshu's flagship product, the "Slightly Sweet Umeshu," using a fully customized scratch plan.

Makko specializes in designing original content tailored to specific needs, whether it be the popular 16-type diagnostics or multi-axis evaluations. This means that results and design elements can be finely tuned to align with a company's offerings, providing tailored product and service recommendations while ensuring users are entertained throughout the process.

Expanding Uses of 16-Type Diagnostics & Multi-Axis Evaluations

The use of 16-type diagnostics and multi-axis evaluations is becoming more prevalent across various themes. Here are some notable applications:

Love

Diagnostics can help categorize individuals based on their philosophies and tendencies in love. For example, individuals can explore what kind of romantic partner they are through a personalized questionnaire.

Characters

By relating users' traits to characters from various works, users can discover “who they resemble most closely” within these narratives, deepening their connection with the story's universe.

Work and Career

Diagnostics that assess users based on their work ethics and tendencies help classify them into different career personas. Queries like "What is your working style?" enable individuals to receive custom information tailored to their career aspirations.

These varied applications demonstrate how adapting the diagnostic process around specific themes can yield engaging content that resonates with users.

From Results to Product Recommendations

When used in promotional campaigns, diagnostic content can transform mere results into meaningful product and service insights. For instance, a diagnostic based on product themes can suggest relevant items or ideas based on user responses.

This tailored approach ensures that users receive tailored content rather than generic messages. By utilizing results to trigger customized product suggestions, brands can cultivate a deeper interest in their offerings.

Case Study: "#〇〇 Umeshu Diagnosis" for CHOYA's 30th Anniversary

The "#〇〇 Umeshu Diagnosis" is a web-based diagnostic content developed specifically for CHOYA Umeshu’s 30th anniversary. It consists of 12 questions, helping users classify themselves into one of the 16 distinct Umeshu types.

Following completion, users receive personalized recommendations for original cocktails crafted using the "Slightly Sweet Umeshu." With a total of 30 unique cocktails and trivia included, this engaging format enhances the user experience and knowledge of Umeshu, creating a memorable interaction with the product.

Integrating In-Store and Online

The diagnostic initiative links physical promotional campaigns, evidenced by in-store POP stickers featuring QR codes that lead customers directly to the online diagnostic. This unified approach makes the initiative a holistic celebration that engages customers both offline and online.

Social Media Engagement and Campaigns

Users can easily share their results on social media platforms, where differentiated visuals corresponding to each type make sharing straightforward and appealing. Additionally, campaigns offering exclusive goods for shared results incentivize user participation.

Designing Custom Axes Beyond the Norm

While traditional 16-type diagnostics typically leverage four classification axes, Makko offers flexibility beyond this constraint. Custom diagnostic logic adapts to the products or services, incorporating various criteria relevant to each specific goal.

The potential for unique axes is vast—varying from emotional tendencies to unique product attributes allows for a rich user engagement that resonates with their interests.

Makko Plans Available

Gimmick Plus provides two main options for those interested in creating custom diagnostics. The full scratch version allows for comprehensive assistance from inception to deployment, while the SaaS version facilitates self-managed diagnostic content creation.

With the ability to craft tailored promotional campaigns and diagnostic applications, companies can enhance their brand offering through personalized content.

Final Thoughts

For companies looking to engage customers through diagnostic content, Gimmick Plus invites you to consult on creating bespoke solutions tailored to your product specifications. Take a look at the successful case with CHOYA and imagine how such diagnostics can elevate your brand's interaction with consumers.

For more details, visit Makko's official site.

Company Overview

Company Name: Gimmick Plus, Inc.
Address: 3-52-5 Wakamiya, Nakano, Tokyo 165-0033
CEO: Yuki Okubo
Website: gm-plus.co.jp
Founded: July 1, 2008
Services: Website consulting, advertising, event planning, and marketing solutions.