#Japan #Tokyo #Japanese Cuisine #Kichijoji #Yayoiken

Yayoiken's New Kichijoji Minami Town Location

On March 16, 2026, Plenus Co., Ltd. celebrated the grand opening of its new restaurant, Yayoiken, located in Kichijoji Minami Town. This launch expands the Yayoiken family of casual dining destinations, now boasting 374 locations nationwide in Japan. The Kichijoji Minami Town branch stands out with its newly unveiled brand image, designed to convey a sense of modern elegance through its aesthetic appeal.

A Fresh and Contemporary Design

The restaurant features a brand-new logo and symbol, as well as a carefully curated ambiance that reflects a sophisticated take on Japanese dining. The exterior and interior designs include contemporary elements reminiscent of traditional Japanese motifs, like warm noren windows and historical images, linked to the restaurant's name, all working to express the restaurant's brand statement. Naturally, the new location also includes a self-service station for customers to enjoy unlimited refills of rice, dashi, and pickled vegetables, known as the ‘Okawari Doko.’

Location Details

• - Address: 1-1-10 Kichijoji Minami-cho, Musashino City, Tokyo 180-0003, Japan
• - Operating Hours: 7:00 AM - 11:00 PM
• - Seating Capacity: 48 seats

Logo and Branding Significance

The restaurant's logo employs a modern, rounded mincho font, which creates a harmonious blend with both Japanese characters and symbols, ensuring that the Yayoiken brand is easily recognizable globally. The shape of the symbol is inspired by the letters “Y”, “Y”, and “I” from the word “YAYOI”, artfully styled to resemble a noren curtain, which adds an authentic touch of tradition.

The color palette is meaningful as well—utilizing two signature hues: 'Yayoired,' representing ambition and warmth, and 'Yayoikawakusa,' embodying the essence of budding spring flora. These colors effectively project a modern yet traditional essence through their quality.

Tagline and Statement

The restaurant's tagline reads:

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