CHERY Launches All-New TIGGO7 and TIGGOX7 at Global Brand Night, Emphasizing Family Values
On October 21, 2026, families from various corners of the globe convened in Wuhu, Anhui, for the much-anticipated CHERY Brand Night, centered on the theme "Together. For Family." This event marked the global debut of the All-New TIGGO7 and TIGGOX7 models, designed to cater to the evolving mobility needs of families. As the world becomes increasingly interconnected, the narratives shared by families at this gathering underscored the importance of reliability in family mobility.
Zhang Guibing, the Executive Vice President of Chery Auto, set the tone for the evening with his insightful speech. Present were families from nations such as Ecuador, Poland, and the UK, who recounted their collective journeys through both challenges and achievements. Their stories illuminated the crucial need for vehicles that can be depended upon for such journeys.
The All-New TIGGO7 emerges as a family-friendly SUV, offering spacious interiors, quality craftsmanship, and comprehensive safety features. It is tailored for a variety of family activities, whether it's the daily commute, school runs, or weekend getaways. Families can now navigate their everyday lives with a vehicle that prioritizes their comfort and security.
In addition to the TIGGO7, the debut of the TIGGOX7 model also garnered attention during the event. It is positioned as a Family Comfort Exploration SUV, blending the practicality of urban commuting with the capabilities required for diverse road conditions. Families from Romania, South Africa, and Brazil shared inspiring testimonials about how their loved ones support each other's aspirations. With the TIGGOX7, families can embark on adventures without compromising their daily needs.
At the heart of the event, CHERY emphasized its commitment to addressing the ever-changing demands of families. Zhang highlighted how CHERY is dedicated to leveraging technology and offering products that evolve alongside family requirements. The presence of football icons Edwin van der Sar and Peter Crouch as brand partners further illustrated CHERY’s efforts to solidify its connection with family-oriented values.
CHERY’s global trust is reflected in the 4.55 million satisfied users worldwide, which it considers the foundation of long-lasting relationships with its customers. The Brand Night was not just a product launch; it was a heartfelt gathering, signifying CHERY’s pledge to support families into the future.
Looking forward, the 2026 Chery International User Summit is set to showcase CHERY’s innovations. The upcoming CHERY Q test-drive event will highlight how smart technology can enhance family mobility experiences. Furthermore, the 2026 AiMOGA Robotics Global Launch aims to explore the transformative ways robots can enrich family lifestyles.
Guided by the theme "For Family," CHERY is poised to refine its offerings continually. Their goal is to ensure that more families are equipped with vehicles that enhance their journeys and adventures ahead, ultimately supporting their aspirations for a better life.
In summary, the CHERY Brand Night was a celebration of familial bonds nurtured through shared experiences and dependable mobility. The All-New TIGGO7 and TIGGOX7 stand testament to CHERY's unwavering commitment to families, empowering them to traverse life’s journeys together, exploring new horizons while cherishing their connections.