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Dragon Seats Extends Partnership with Big Ten Conference

In an exciting development for college football, Dragon Seats has announced an extension of its partnership with the Big Ten Conference, aiming to enhance player safety and performance through innovative technology. This collaboration ensures that all 18 member schools will be equipped with climate-controlled sideline benches during the upcoming 2025 football season.

Improved Player Experience

The extension of this partnership will see the installation of 108 climate-controlled benches, with six per school, across all Big Ten stadiums. This initiative promises uniformity in the sideline experience for visiting teams, paralleling the high-performance standards seen in professional leagues and elite collegiate athletic programs across the country. Franklin Floyd, COO of Dragon Seats, expressed his enthusiasm, stating, "It’s a tremendous honor for Dragon Seats to contribute to one of the most storied conferences in college football. Our goal is to deliver a solution that elevates every game-day experience while prioritizing player safety."

A Focus on Student-Athlete Welfare

This strategic partnership not only highlights Dragon Seats' commitment to enhancing the sideline experience but also underscores the Big Ten Conference's dedication to the well-being of student-athletes. A.J. Edds, Vice President for Football Administration at the Big Ten, echoed these sentiments, emphasizing the significance of providing consistent resources that ensure the safety and performance of its players.

The climate-controlled benches are designed to provide comfortable and regulated conditions for players during games, allowing them to maintain optimal body temperature and focus. This innovative solution has become essential in today’s competitive sports environment, where player health and safety are paramount.

Building on Previous Success

Dragon Seats has been a trusted name in sports technology, known for creating innovative solutions that cater to the needs of both collegiate and professional football. By extending its partnership with the Big Ten, the company continues to solidify its reputation as a go-to provider for reliable sideline technology. The presence of their benches across the Big Ten is a part of an ongoing trend of increased reliance on cutting-edge technology to promote player safety in sports.

Dragon Seats’ Track Record

With over 35 years in the sports innovation sector, Dragon Seats has not only partnered with the Big Ten Conference but has also made its mark across various other leagues, including the NFL and NCAA. Their mission to maximize player safety, performance, and comfort under adverse weather conditions has solidified their position as the leading bench provider within the sports community.

Dragon Seats remains committed to advancing the standards of safety and performance for all athletes. As they look forward to the 2025 football season, the company is eager to see how this technology will elevate player experiences in one of the most prestigious athletic conferences in the nation.

For further details on Dragon Seats and their innovative sideline solutions, visit Dragon Seats.