#Japan #Tokyo #Polā B.A #Timeless Skin #Beauty Rituals

Polā's New B.A Series: Elevating Skincare for Timeless Beauty

On September 1, 2025, Polā will unveil its groundbreaking B.A series, an upgraded offering from its premier skin care brand that promises to redefine the essence of beauty. With an emphasis on achieving a radiant, youthful complexion that transcends the constraints of time, this new line consists of three key products: the B.A Lotion (120ml), B.A Milk (80ml), and B.A Cream (30g). Designed to deliver all-around firmness and hydration, these innovative formulations aim to elevate the skincare experience to unprecedented heights.

A 40-Year Legacy of Innovation

The B.A brand first emerged in 1985 under the philosophy that human potential can be limitless. As it celebrates its 40th anniversary, the B.A line is poised to challenge perceptions of time and affirm its commitment to helping individuals achieve their personal best. By focusing not only on skin, but the human experience itself, B.A is proactively leading into a new age of self-discovery and beauty.

Key Features of the New B.A Series

Goal for the Skin
The B.A series aims for skin that showcases moisture, radiance, and a three-dimensional quality, ensuring a youthful and regenerative aura.

Powerful Ingredients
All three products feature Polā's original comprehensive beauty formula, BA Core Extract. Additionally, they incorporate other unique elements such as Sennin Grains (Rosoma) extract, YAC Extract, EG Clear Extract, SC Liquid, and peppermint extract, aimed at maximizing hydration and overall skin vitality.

Innovative Formulations
These products have been meticulously crafted to enhance firmness individually while working in harmony to promote overall elasticity in the skin.

Sensory Quality
Polā embraces the concept of sensory science, ensuring that each touchpoint with B.A products transforms daily life into moments of beauty. The texture, fragrance, and application methodologies emphasize comfort, heightening the experience of skincare.

Touch Sensation
Each application provides an encounter with unparalleled firmness, leaving users with a feeling that invites them to linger. The sensation is designed to engulf the skin in a state of total rejuvenation.

Availability

Polā's enhanced B.A series will be available through various channels, including approximately 430 Polā Beauty Directors, nearly 2,500 cosmetic and esthetics shops under the brand 'Polā the Beauty,' 91 department stores, and select duty-free stores at Japan's international airports as of December 2024. Internationally, the series will make its way to nine countries and regions, including mainland China, Hong Kong, Taiwan, Macau, Thailand, Singapore, South Korea, Malaysia, and Indonesia, along with openings in select duty-free stores in Vietnam and Australia.

Pricing Details

• - B.A Lotion (120ml) - ¥23,100 (tax-excluded: ¥21,000)
• - Refill (120ml) - ¥22,000 (tax-excluded: ¥20,000)
• - Half Size (60ml) - ¥13,200 (tax-excluded: ¥12,000)

• - B.A Milk (80ml) - ¥23,100 (tax-excluded: ¥21,000)
• - Refill (80ml) - ¥22,000 (tax-excluded: ¥20,000)

• - B.A Cream (30g) - ¥38,500 (tax-excluded: ¥35,000)
• - Refill (30g) - ¥36,300 (tax-excluded: ¥33,000)

The new B.A series promises to be a standout addition to your skincare collection, blending historical wisdom with modern innovation for an ageless approach to beauty.