#United States #Atlantic City #AFSP #Hard Rock Atlantic City #Out of the Darkness Walk

Out of the Darkness Walk Returns to Atlantic City

On September 20, 2026, the Hard Rock Hotel & Casino Atlantic City will once again serve as the venue for the Out of the Darkness Walk, marking its seventh consecutive year hosting this vital event aimed at raising awareness and funds for suicide prevention. Organized in collaboration with the American Foundation for Suicide Prevention (AFSP), this event brings together community members, local businesses, and casino employees to unite for a common cause that resonates deeply within the New Jersey area.

A Growing Movement
Since its inception in 2018, the Out of the Darkness Walk has evolved into New Jersey's largest event of its kind, having collectively surpassed $1 million in contributions directed towards the AFSP. This remarkable achievement showcases the community's commitment to addressing mental health issues and support for individuals in crisis. Michael Sampson, General Manager of Hard Rock Atlantic City and board member for AFSP New Jersey Chapter, expressed pride in the collaboration of local partners who demonstrate unwavering dedication to promoting mental health awareness.

“Our community's involvement is crucial,” said Sampson. “These collaborative efforts not only raise funds but also enhance awareness, making a substantial impact on the lives of many individuals grappling with mental health challenges.”

Casino Industry Unites for a Cause
In a show of solidarity, the Casino Association of New Jersey (CANJ), along with employees from various Atlantic City casino establishments, will actively participate in this year's walk. This timing aligns with their commitment to mental health advocacy and their overall mission to give back to local communities. The casinos have collectively raised over $1.2 million for the AFSP since 2019, portraying a strong industry-wide allegiance towards tackling the stigma surrounding mental illness.

George Goldhoff, President of CANJ and also the President of Hard Rock Atlantic City, underscored the importance of the event, stating, “This initiative unites us as an industry for a greater purpose, addressing issues that impact countless families. We are committed to fostering mental health awareness, inspiring hope, and saving lives.”

AFSP's Mission
Founded in 1987, the American Foundation for Suicide Prevention advocates for research, education, and community engagement in the fight against suicide – a leading cause of death in the nation. Their efforts are focused on building a supportive culture for mental health through community activities and awareness campaigns. The foundation seeks not only to educate the public but also to provide a network for those affected by suicide, facilitating healing and hope.

Walk Together for Change
Members from all walks of life are encouraged to join the Out of the Darkness Walk at Hard Rock Atlantic City on September 20. Participants can register, form teams, or support by making donations through the AFSP’s dedicated platform. The event promises to be a day filled with solidarity, determination, and a call to action for furthering mental health initiatives.

For those interested in registering or contributing, further details and registration links can be found on the official AFSP walks page. This is an exceptional opportunity for community members to show their support and help make a difference in mental health awareness.

Together, we can take crucial steps towards reducing the stigma around mental health and potentially saving lives. Join us for this impactful walk and let your footsteps resonate with the call for hope and change.