Boosting Sales by 2 to 3 Times: The Power of MEO Solutions by Assist

In today's digital landscape, local search is becoming increasingly critical for businesses that rely on foot traffic. According to Google, searches that include the term "near me" have skyrocketed by over 500% between 2016 and 2018. This surge is driven by the widespread use of smartphones and mapping applications, which have transformed consumer behavior from simply searching for information to actively seeking nearby businesses. For small and medium-sized enterprises, the need to be discoverable on maps (referred to as MEO, or Map Engine Optimization) is essential for competing effectively in their respective local markets.

The Growing Trend of Local Searches

As more consumers turn to their smartphones to find local services, they expect instant results. Reports indicate that about 40% of all searches on Google are related to local content. Additionally, more than 10 million people globally utilize Google Maps each month, underlining its relevance in driving customer choices. Importantly, local search behavior is also linked directly to visits and purchases: over 50% of users who conducted a "near me" search end up visiting a store, with approximately 28% making a purchase right after their visit.

In Japan, surveys indicate that 73% of users who searched for a store on Google Maps actually visited the location, highlighting the platform's role as a vital tool in attracting customers. Furthermore, many users tend to compare only 2 to 3 businesses before making a decision, emphasizing the importance of effective MEO strategies to appear prominently in local searches.

Challenges Faced by Multi-Location Businesses

Companies operating multiple branches often encounter significant challenges in their digital operations. According to a recent survey, over 53% of small businesses report a shortage of manpower and time for effective digital management. Meanwhile, 51.9% feel lost regarding how to manage their online presence, and 46.2% struggle with analyzing and improving their results due to a lack of expertise.

With the rise of social media and websites, many businesses neglect the management of their Google Business Profiles, which can lead to a loss of visibility—essentially losing their "face" on the map. This is where Assist's MEO system steps in as a comprehensive solution for streamlining and enhancing local visibility.

Assist's MEO System: A Tailored Solution

Assist's MEO system is meticulously designed to assist businesses with multiple locations in managing their online presence effectively. Here are the standout features of the system:

- AI-Powered Content Creation: Utilizing AI technology, users can generate post content in just 1 to 2 minutes.
- Bulk Posting Across Multiple Locations: One post can be automatically reflected across various locations, significantly reducing operational complexity.
- Review Management with AI Suggestions: The system offers management of customer reviews and provides AI-generated responses, ensuring quality and timely engagement.

Through these features, Assist enables businesses to move from a manual, labor-intensive approach to an efficient system that maximizes MEO effectiveness without requiring extensive expertise.

Success Stories: Real Results

Take, for instance, a plumbing repair service that struggled to leverage their previously registered Google Business Profile effectively. With several locations and limited capacity to promote themselves, their online presence was almost stagnant. Once they integrated Assist's MEO system:

- The time to prepare a single post dropped from 20-30 minutes to just 1-2 minutes.
- They stabilized their post and review frequency, allowing for sustained engagement.
- Inquiries skyrocketed from once every 2-3 days to 4-5 queries daily after implementation.
- Notably, local business and sales increased by 2 to 3 times, thanks to enhanced online visibility.

The vendor set a goal to post daily by combining local images with relevant keywords to achieve higher search rankings. They are now looking to gather over 100 reviews for each of their nine locations to further strengthen their local reputation.

Conclusion: Empowering Local Businesses with Digital Solutions

In an era where local businesses cannot afford to neglect MEO strategies, Assist's MEO system provides an accessible and effective solution for companies of all sizes, enabling them to enhance their digital presence and boost sales. Currently, Assist is looking for national partners to help address local challenges through optimized MEO strategies. Companies and local authorities interested in collaboration can reach out directly to Assist for more information.

Contact Details

- Company: Assist Inc.
- Address: 3-11-13 Iidabashi, Chiyoda, Tokyo 102-0072
- Phone: 03-6866-7521
- Contact Link: Contact Us
- Press Release Contact: Shiozaki

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