AMPLEUR Launches Summer Limited Edition Sakura Pink Tone-Up UV in Big Size

AMPLEUR's Sakura Pink Tone-Up UV Returns this Summer

This summer, AMPLEUR, a cosmetic brand developed by Highside Co., based in Meguro-ku, Tokyo, is pleased to announce the return of its highly acclaimed 'W Protect UV Tone-Up P' in a limited BIG size. Initially released in spring, this product sold out quickly due to its popularity. Starting August 18, 2025, consumers will be able to purchase this larger version, offering more value and benefits for skin care enthusiasts.

Features of W Protect UV Tone-Up P

The 'W Protect UV Tone-Up P', which comes in a generous 50g size, is formulated with sakura extract and light-diffusing powder. It provides comprehensive protection against harmful UV rays and blue light while delivering a glowing, clear complexion that feels as if you’re wearing a filter. The sheer essence of this product helps to enhance your natural beauty, providing a subtle hint of vibrancy and brightness to your skin for those sun-soaked summer days.

Why It's a Summer Must-Have

After its spring debut, the product quickly gained a loyal following, and for good reason. Reviews poured in from satisfied customers noting that it visibly brightened their skin tone, served as a lightweight base without the need for foundation, and remained effective even during summer activities. Moreover, the charming sakura-themed packaging captured hearts, leading to a wave of repeat purchases as consumers couldn't get enough.

In response to the overwhelming demand, AMPLEUR has delivered a new, bigger version of the 'W Protect UV Tone-Up P' just in time for summer. The updated formula now includes four beneficial ingredients that act as a protective barrier against environmental aggressors. The calculated blend of sakura leaf extract, panthenol, ectoin, and olive leaf extract work to maintain skin hydration and repair the skin's barrier, empowering your skin against the perils of summer stressors.

Non-Chemical Formula for Maximum Protection

With a protection rating of SPF50+/PA++++, AMPLEUR’s formula stands at the forefront of sun protection. It promises to protect the skin not only from UV rays but also from harmful particles in the air, including pollen, PM 2.5, dust, and debris, alongside the blue light emitted by modern devices. This non-chemical approach ensures a gentle, smooth application that feels comfortable on the skin.

Achieve Immediate Radiance

The light texture of the Sakura Pink Cream adapts seamlessly to all skin tones, covering dullness and uneven skin while imparting a naturally radiant and revitalized appearance. Its unique “petal-like powder” features reflect light beautifully, giving the illusion of brighter skin while absorbing excess oil.

Furthermore, this miracle product simplifies the morning routine — perfect for busy summer days — by effectively serving as a standalone base for makeup, reducing the time needed without sacrificing quality.

Product Information

- Product Name: AMPLEUR W Protect UV Tone-Up P
- SPF/PA Rating: SPF50+/PA++++
- Size & Price: 50g for ¥6,930 (including tax)
- Release Date: Available starting August 18, 2025

For more details, you can visit the official product page here.

About AMPLEUR

AMPLEUR stands as a beacon of innovation in the beauty industry, merging advanced clinical solutions with expertise from various specialists in skincare. We understand that the definition of beauty is ever-evolving, and it is our mission to cater to the diverse needs of skincare enthusiasts. Thus, we strive to provide cosmetics that beautifully balance clinical functionality with luxurious comfort.

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Customer Inquiries

For any product-related questions, please reach out to the AMPLEUR Customer Service Center: 0120-987076 (Toll-free).
Operating Hours: 9:00 AM – 7:00 PM (Closed on Sundays, holidays, and New Year holidays).
You can also fill out our inquiry form for assistance.