Niural Secures $31 Million to Innovate CFO and HR Operations
In a groundbreaking move for the payroll and human resources industry, Niural, the pioneering AI-native Professional Employment Organization (PEO), has successfully raised $31 million in Series A funding. This significant injection of capital, led by Marathon Management Partners, includes contributions from prominent investors such as M13, Inspired Capital, Newform Capital, and several new strategic partners. The investment underscores Niural's ambition to enhance its artificial intelligence capabilities and expand its footprint globally, thereby better serving fast-growing companies around the world.
Transforming Payroll and HR Systems
Historically, the payroll sector has been plagued by outdated infrastructure, relying on tax systems established as far back as the 1980s. This stagnation has hindered traditional PEOs from effectively supporting modern teams that operate in diverse locations. As companies worldwide grow and evolve, they are often forced to juggle multiple vendors to piece together a working solution, leading to disjointed systems of record. Niural takes a unique approach by presenting an end-to-end global PEO platform designed from the ground up—the first of its kind industry-wide.
Niural's innovative platform features proprietary tax engines and an integrated payments infrastructure, alongside EMMA, the first executional AI coworker in the industry. This state-of-the-art solution allows clients to:
- - Save over 60 hours each month
- - Cut HR and foreign exchange expenses by as much as 50%
- - Lower payroll errors by a staggering 90%
By addressing the fragmented nature of back-office operations, Niural sets itself apart as a comprehensive tool for CFOs across various business functions. Gokul Rajaram, who serves on Niural's board and is a recognized leader within the industry, emphasizes, "Niural has fundamentally rethought payroll by creating an AI-native fintech infrastructure from scratch. This transformation empowers CFOs managing all monetary aspects, positioning Niural as an essential partner for scaling organizations."
A Visionary Founding Team
Co-founded by seasoned entrepreneurs Nami Baral and Nabin Banskota, Niural is spearheaded by two professionals who have proven track records in their respective fields. Nami Baral, as CEO, previously founded Harvest, which introduced AI agents in the consumer finance realm. Meanwhile, Nabin Banskota brings invaluable expertise in financial leadership as a former CFO with significant experience in global financial operations, risk management, and compliance. Together, they create a synergy that aligns technology with the practical needs of rapidly growing companies.
Baral highlights the evolutionary role Niural plays in today’s landscape, stating, "Niural exists at the convergence of critical industry changes in AI-driven automation, global workforce distribution, and integrated financial operations. Our goal is to transform the outdated record systems into a reliable intelligence system that businesses can trust for generations to come."
Impressive Growth Trajectory
In terms of traction, Niural has shown remarkable growth, boasting a 700% year-over-year increase in Annual Recurring Revenue (ARR). This impressive trajectory is also reflected in its increasing clientele, which includes trailblazers such as Tensor, Polygon Labs, Mob Entertainment, Slingshot AI, and Karate.com.
David Kuhn, General Counsel of Karate.com, shares his experience with Niural, stating, "They have become an extension of our team. We started with one product but now utilize Niural's entire suite globally. Their platform manages multiple subsidiaries and intricate payment structures while ensuring compliance."
About Niural
Niural stands out as the first AI-native PEO platform dedicated to streamlining payroll, compliance, and payment operations. The introduction of EMMA as an executional AI coworker marks a significant leap toward enhancing operational efficiency. Founded by repeat entrepreneurs Nami Baral and Nabin Banskota, Niural aims to empower SMBs and mid-market companies to expand their HR and finance operations seamlessly, domestically and internationally. For further details, visit
Niural's website.
About Marathon Management Partners
Marathon Management Partners is a multi-stage investment firm that partners with founders intent on redefining their respective industries, particularly in software and fintech. Established by Gokul Rajaram and a team of experienced professionals, Marathon combines extensive operational knowledge with long-term investment strategies to support companies from inception to expansion. The firm operates from strategically located offices in New York, Menlo Park, and Los Angeles.