#Japan #Tokyo #Sea Urchin #Sushi Takamitsu #Uni Tora

Record-Breaking Sea Urchin Auction at Toyosu Market

On January 5, 2026, a historic event took place at the Toyosu market as Uni Tora and Sushi Takamitsu’s Yasuda Takamitsu participated jointly in the first auction of the year, resulting in a staggering sea urchin auction price of 35 million yen. This unprecedented transaction significantly surpassed the previous year’s record of 7 million yen for the best sea urchin. It marked the first time that both companies collaborated on this prestigious occasion.

The high-quality sea urchin auctioned is of the finest quality, boasting remarkable color, size, sweetness, and flavor, making it justifiably the centerpiece of the event, known as "the flower of the first auction."

Significance of the Joint Participation

This year’s joint participation in the first auction holds significant meaning for both companies:

• - Promotion of Sea Urchin Culture: By participating in a traditional Japanese event, they aim to elevate the recognition of sea urchins both domestically and internationally.
• - Pursuit of Sustainability: By engaging in fair pricing practices, they seek to enhance the livelihood of producers and fishermen while contributing to the sustainable sea urchin industry.
• - Creation of New Markets: The collaboration opens avenues for expanding the sea urchin market through high-value products.

The Exclusive First Auction Sea Urchin Bowl

To commemorate this record-breaking auction, Uni Tora has announced that it will be offering a limited edition dish titled "First Auction Sea Urchin Bowl." Starting on January 6, 2026, only five bowls will be available for 1 million yen (excluding tax). This unique offering symbolizes the pinnacle of sea urchin dishes.

The Ultimate Sea Urchin Experience

• - Rarity: This special sea urchin, available only once a year, is highly sought after.
• - Exceptional Quality: Praised for its exquisite selection and quality control, Sushi Takamitsu ensures an unparalleled experience.
• - Unmatched Experience: The sea urchin bowl combines visual appeal, taste, and an engaging story, creating a top-tier culinary adventure.

Product Overview

• - Product Name: First Auction Sea Urchin Bowl
• - Price: 1,000,000 yen (excluding tax)
• - Start Date: January 6, 2026, at 11 AM
• - Reservation Start: January 5, 2026, at 12 PM through Uni Tora’s Instagram DM, phone, or email.

Contact details:
Instagram: @unitora_beyondtsukiji
Phone: 03-3541-1192
Email: [email protected]

• - Reservation Format: By appointment only, limited to five servings
• - Location: Uni Tora Main Store, MIHIRO Building 1F, 4-10-5 Tsukiji, Chuo-ku, Tokyo.

Future Plans

Both companies are eager to initiate collaborative aquaculture efforts starting in 2026. Their ongoing mission as a brand focused on the experience value of sea urchins aims to spread awareness of sea urchin culture both domestically and internationally, while contributing to sustainable industry growth.

Representatives' Comments

Asuka Kagami, the representative of Beyond Tsukiji Holdings, expressed, "It’s a great honor to participate together with Takamitsu in this traditional culture of the first auction. I hope this event will help us give back to the sea urchin industry that has supported us. We strive to convey the charm of Japanese sea urchin culture to people worldwide."

Yasuda Takamitsu of Sushi Takamitsu highlighted the importance of the sea urchins, stating, "The first auction sea urchin encapsulates the hopes of fishermen and market participants, making it a special ingredient. It is our mission to maximize its value and deliver an unforgettable experience to our customers. Together with Uni Tora, known for its dedicated sea urchin dishes, we aim to create a memorable experience."

For Inquiries

For more information, please contact:
Beyond Tsukiji Holdings
Phone: 03-3541-1192 (Contact: Kiyama)
Email: [email protected]