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Okay Human Partners with DigitalMYnd

On April 27, 2026, Okay Human, a company celebrated for its profound understanding of human emotions and motivations, announced a strategic partnership with DigitalMYnd, a newly formed entity that specializes in human intelligence. DigitalMYnd was founded by former leaders of Phoenix Marketing International, aiming to merge behavioral data with qualitative and quantitative insights for a comprehensive understanding of human behavior.

Ben Jenkins, the Co-Founder of Okay Human, remarked on the strategic value of this partnership: "Okay Human has always been about engaging and animating the most honest, raw, and messy parts of humans. What DigitalMYnd adds is the ability to ground that honesty in real behavior—connecting what people say and feel to verified, opted-in behavioral signals from known individuals." This synergy allows Okay Human to enhance its methodology by emphasizing actions over mere recollections, instantly linking conversations to genuine behaviors such as ad engagements, website interactions, and purchase activities.

With DigitalMYnd’s unique set of behavioral data, Okay Human has taken a significant step toward refining its approach. They can now:

• - Initiate with Real Behavior: Moving away from retrospection, they can now focus on actions, thereby enhancing the relevance and authenticity of dialogues.
• - Engage Verified Audiences: By utilizing trusted, opted-in individuals, the connection between insights and actual consumer behaviors becomes sharper and more reliable.
• - Capture Timely Reactions: Recognizing responses in real-time can significantly enhance the quality of the insights gathered, as reactions can now be assessed closer to the action.

John Schiela, the Chief Client and Commercial Officer of DigitalMYnd, added, "It opens up new ways to deliver insight. We're not just generating findings; we're building intelligence that connects human context to real behavior, sharpens segmentation, and helps teams move beyond one-off studies to something more grounded, predictive, and actionable." This move reflects a growing trend in market research where organizations aim to connect emotional insights with tangible actions, paving the way for more proactive decision-making processes.

DigitalMYnd is set on becoming a key player in the market intelligence realm through a strategy of organic growth complemented by strategic acquisitions. Their vision is clear: to operate in a landscape where insights are plentiful but actionable intelligence is scarce.

In summary, the partnership between Okay Human and DigitalMYnd marks a significant evolution in the realm of human insights. By blending emotional understanding with verified behavioral metrics, organizations can now make faster, more informed decisions. Okay Human continues to be at the forefront of revealing honest human insights through unique chat-based interactions and innovative methods, making this collaboration an exciting prospect for the future of market intelligence.

About DigitalMYnd

DigitalMYnd was established to thrive in a world where insights abound yet actionable intelligence is elusive. By merging behavioral data with human insights, they enable organizations to accelerate their decision-making processes and convert continuous intelligence into tangible business results.

About Okay Human

Okay Human specializes in deriving genuine human insights through private, conversational methods that illuminate the emotional drivers behind behaviors, ultimately guiding organizations in understanding their target audiences better.