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Mintel and Dragonfly AI: A Game Changer for Brand Packaging

In a significant move to bolster product launch success, Mintel announced its partnership with Dragonfly AI on May 19, 2026. This collaboration integrates predictive attention intelligence into Mintel's Global New Products Database (GNPD), revolutionizing how brands approach packaging. Brands now have access to a comprehensive packaging performance score, indicating what elements capture consumer attention and what aspects may be overlooked on store shelves.

Navigating the Fast-Paced Market

The pressure on brands to innovate quickly and efficiently is mounting. With this partnership, clients receive a clearer perspective on what packaging will resonate in the market. By utilizing Dragonfly AI's neuroscience-driven analytics, brands can visualize how their packaging will likely perform before they even launch it. This capability provides substantial insights, allowing for informed decision-making backed by data rather than mere assumptions, which is often the case in the Consumer Packaged Goods (CPG) innovation process.

Bridging the Gap in Brand Innovation

Historically, companies have invested considerable resources in product development and marketing strategies, yet decisions related to packaging have frequently lacked solid empirical backing. This partnership seeks to fill this gap. Mintel and Dragonfly AI provide evidence-based insights that shift the paradigm from experiential marketing to a more scientific approach, enhancing products’ chances to stand out in a competitive landscape.

Mintel’s Global CEO, Matt Nelson, emphasized the importance of this collaboration, stating, “By combining Mintel GNPD's view of global innovation with Dragonfly AI's scientifically proven attention analytics, we’re giving brands more confidence that their products will connect and perform in market.”

The Science of Attention

At the heart of Dragonfly AI’s technology lies over ten years of neuroscience research conducted in partnership with Queen Mary University of London. The company’s patented model emulates how our brains process visual information leading to attention, allowing brands to predict with remarkable accuracy what elements will attract consumer focus. Such insights are vital in today's market, where the battle for attention is more fierce than ever.

Steve King, Co-founder and CEO of Dragonfly AI, articulated the crucial role of understanding consumer attention in effective branding, stating, “Our patented technology is built on a scientifically validated model of how people process visual information. Through our partnership with Mintel, we’re translating that science into real-world applications that empower brands to make smarter decisions.”

Empowering Brands at Every Stage

This strategic alliance equips Mintel clients with the tools to:

• - Assess how their packaging performs across different categories and markets
• - Identify which elements draw initial attention and whether key messages are effectively communicated
• - Detect missed opportunities and understand the reasons behind them
• - Make quicker, more assured decisions earlier in the innovation timeline

As the need for speed and effectiveness in product launches grows, this partnership serves as a crucial ally for brands aiming for success.

A Step Towards Future Growth

Mintel and Dragonfly AI not only enhance packaging design efforts but work towards ensuring brands can respond effectively to market demands through informed strategies. Clients interested in leveraging these transformative insights can book a discovery session to explore potential outcomes. Current Mintel clients should log into GNPD or connect with their account managers to learn more about this valuable integration.

About Mintel

Mintel has over 50 years of expertise as a market intelligence agency, combining their rich understanding of consumer behavior and global markets with innovative technology to provide actionable insights. By analyzing millions of data points, they empower clients to act decisively based on real-world data.

Visit mintel.com for more information.

About Dragonfly AI

Dragonfly AI specializes in advancing creative testing solutions powered by its patented AI technology. Their platform predicts consumer reactions to creative content, helping brands optimize performance in various environments, including digital and in-store settings. For a demonstration of their capabilities, visit dragonflyai.co.