Discover the New Aroma Beads from arFUM: Elevate Your Laundry Experience

Revolutionizing Laundry with arFUM Aroma Beads

Oji Pharmaceutical Co., Ltd., based in Tokyo's Shibuya, has launched a new product line under its renowned laundry fragrance brand, arFUM. Known for its luxurious scents, arFUM has introduced aroma beads as part of the Black Label collection, designed to enhance your laundry and elevate your everyday experience. With the catchy tagline "Confidence Awaits with Scented Elegance," these beads promise a fragrant presence that lasts.

A Unique Fragrance Experience

The introduction of aroma beads to the beloved Black Label fabric softener range has created an exciting opportunity for users to explore new combinations of scents. By incorporating these beads into laundry routines, individuals can craft their unique "scent style," allowing their personal flair to shine through during the simple yet necessary chore of washing clothes.

The aroma beads are designed to blend seamlessly with fabrics, releasing delicate, lingering scents that evoke memories tied to specific moments—perfect for those fleeting interactions in daily life. Each bead not only offers a pleasant fragrance but also emphasizes the importance of subtlety, ensuring that each person's impression is thoughtfully nurtured.

Fragrance Profiles

The new aroma beads boast three unique fragrance profiles:
Sweet Shine: This blend harmonizes pomegranate's freshness with soft vanilla, creating a lively and cheerful fragrance with top notes of green, orange, and freshness, transitioning to floral notes of peony, jasmine, and lily of the valley, and rounded out with base notes of patchouli, vanilla, and amber.
Violet Dream: Combining the gentle floral expansion with a musk base, Violet Dream offers an alluring scent characterized by top notes of lemon, berries, and peach, mid-notes of rose, lily of the valley, peony, and magnolia, and grounding base notes of patchouli, heliotrope, and moss.
* Honeyed Extra: With a powdery softness, this profile gently infuses the air with warmth and depth. It features fruity top notes of pear, cassis, and peach, paired with mid-notes of freesia, iris, peony, and Laurus, and base notes of powdery, woody scents combined with patchouli and cedarwood.

Lasting and Effective

The special formulation ensures that the fragrance remains on clothes for up to 16 weeks, thanks to a proprietary technology that allows scents to adhere effectively to fabrics and linens. This feature is especially useful for off-season clothing storage or for infusing pleasant scents into bedding and curtains as well.

Additionally, the beads achieve a 99% deodorizing power, effectively tackling stubborn odors from sweat, smoke, musty air, and damp seasons. Rigorous testing has shown the beads can eliminate odors even deep within fabric fibers, providing a fresher end result.

Furthermore, the formula is allergen-friendly, being free from 8 harmful substances and proving safe and effective through tests conducted by accredited organizations like KATRI (Korea Testing & Research Institute).

Transforming Laundry Time Into a Family Aromatic Ritual

Overseas, Oji's innovative ball-type laundry series has achieved tremendous success, with over 120 million units sold in South Korea alone. In Japan, the brand enjoys a top-tier presence on the Rakuten marketplace, owning the top four spots in their category. Responding to the increasing demand for time-efficient household tasks, Oji Pharmaceutical seeks to alleviate household stress while also turning laundry into a sensory experience of comfort and joy.

For those who wish to create an aroma-filled environment while taking care of their clothes, the name "arFUM" combines the essence of "aroma" and "perfume," reflecting the brand's goal of transforming mundane routines into moments of relaxation and aromatic pleasure.

Shop arFUM Aroma Beads

You can explore and purchase the new aroma beads on various platforms, including the official sites:

and more!

With arFUM, you can transform your laundry experience into a cherished family bonding time filled with aromatic pleasure, making those daily chores a little brighter and much more enjoyable.