#Japan #Tokyo #Customer Support #Financial Services #Insurance Reform

Looking Forward to 2026: A Transformational Year for the Insurance Reform Group

As we usher in the new year of 2026, the Insurance Reform Group takes a moment to reflect on our incredible journey throughout 2025. This past year, we embraced significant changes, aligning our mission as a "Life Support Platformer" that truly prioritizes our customers’ needs. Our efforts were directed towards establishing a strong foundation for the future while enhancing our services and operations.

A Year of Major Changes

In 2025, our group initiated a profound organizational overhaul focused on two key areas: business growth and customer satisfaction. With the appointment of Mr. Miura from Newton Financial Consulting as our new president in August, we revamped our organizational structure to streamline operations across our three companies. This involved the establishment of a system that efficiently oversees our call center operations and service enhancement initiatives.

Our retail segment redefined its operation and management approach, combining shop management and call center services under a cohesive organizational framework. We focused on fostering a customer-centric operation, training personnel in hospitality, and creating a robust service framework that assures our clients feel secure and supported.

The results were impressive. With our Annualized Premium (ANP) contracts, we achieved a remarkable increase of 123% compared to the previous year.

Expanding Horizons with New Services

As part of our commitment to deliver "peace of mind beyond insurance," we launched a household budget review service. This initiative aims to optimize our customers’ daily expenditures, broadening our value proposition and supporting their overall lifestyle.

Additionally, September marked a pivotal shift in our ownership, with KKR - a global investment firm - becoming our majority shareholder. This strategic change sets the stage for exploring new growth strategies that align with our vision and values. We recognize that strengthening governance and compliance is an urgent matter across the industry, and we are committed to enhancing operational sophistication and control to build a more trustworthy enterprise.

Cultivating a Vibrant Future in 2026

Looking ahead, we aspire to evolve even further, striving to exceed our customers’ expectations as a leading entity in the industry. In this regard, we proudly introduce our new catchphrase, "Coloring Life, A Safe Haven," along with our first symbolic logo, "Irodori Step." Our goal is to maintain our role as a reliable partner for our customers through insurance and life support services.

Strengthening Our Management Infrastructure

As one of the largest insurance agency groups in Japan, we recognize the pressing demand for enhanced governance and operational sophistication. With transparency and sustainable business models in mind, we proactively tackle these challenges. Our strategy includes refining our shop operations and educational models, and expanding our agency scale and domain through mergers and acquisitions, ultimately cultivating a stable and growth-oriented business structure.

Elevating Customer Satisfaction

Our group is committed to accelerating the digital transformation of our services and operations to further enhance customer experiences. In our call center division, we’ve instituted a team specializing in online consultations, providing a flexible, accessible communication option while ensuring client comfort with identifiable representatives. Our aim is to expand this service to cater to a broader audience.

In the retail segment, we’ve implemented AI cameras for service monitoring, enabling staff to receive feedback on client engagement and ensuring timely and appropriate interactions. These initiatives are designed to ensure that customers who may have uncertainty or interest in our services receive comprehensive support as we realize our aim of being their go-to resource.

Evolving Our Business Model

In 2026, we will accelerate the initiatives we began in 2025. Our call center division is poised to launch collaborative recruitment schemes with insurance companies, fostering stronger partnerships that will help us establish new sales models. This will not only expand our customer engagement points but also optimize operations and enhance our agents’ capabilities, driving expedited business growth and future customer relationship management.

Within our retail segment, we will begin offering white-label products through our service offerings to leverage our amassed expertise. Collaborating with insurance companies, we’re aligning our product lineup with customer needs and expanding our offerings to ensure we become the preferred choice for our clientele.

In summary, throughout 2026, our group will work tirelessly to become the "safe haven" our customers can rely on, continually striving to bloom with vibrant possibilities for the future. We appreciate your ongoing support and guidance as we embark on this exciting journey together.

January 5, 2026
Tomoki Usui
President and Group CEO
Insurance Reform Group

About Us

Insurance Reform Group

Founded: May 18, 2022
Headquarters: 5-17-18 Shinjuku, Shinjuku City, Tokyo
Capital: 500 million yen
Business: Insurance agency-related services